Toyota Kirloskar Motor extends ‘Drive the Nation: Government Employee Sales Program’

Bangalore, 14th December 2017: In its endeavor to enhance customer delight, Toyota Kirloskar Motor extended its special sales initiative “Drive the Nation” until December 31st 2017 for state and central government employees. The campaign has been highly appreciated nationwide by customers across India for the customized offers and the value proposition that Etios series offers as an ideal family car. Strong demand from customers and positive push in sales has encouraged TKM to extend this campaign for each quarter.

Rolled outin 2016 in-line with Toyota’s customer first philosophy, a driving force behindall innovative products and services, “Drive the Nation” campaign offers arange of benefits starting from affordable funding solutions focused on lowcustomer acquisition cost, attractive offers on Toyota Protect Insurance andToyota Genuine Accessories and unmatched extended warranty. The campaign hassuccessfully contributed to around 7% sales to total sales for Etios Series and11% sales to personal segment.

Drive theNation scheme presents a 100% On Road Funding for a tenure of 8 Years forserving and retired government employees with Zero Down Payment and Lowest EMI.“Drive the Nation Champions” have been appointed in each of the sales outlet ofToyota in order to give dedicated attention to all government employeeenquiries. This promotional offer will be supported through Toyota’s largesales and service network spread across the country.

Speaking onthe initiative, N Raja, Director & Senior Vice President (Sales& Marketing), Toyota Kirloskar Motor Pvt. Ltd said, “Qualityproducts and services are integral to Toyota’s goal of customerdelight.   We continuously try to ensure that we offer a range ofproducts and services to suit the requirements of customers. It gives usimmense satisfaction that ‘Drive the Nation’ campaign has generated overwhelmingresponse in each phase since its launch in 2016.  It is testament to theworld class quality, durability, reliability the Etios series brings to theIndian customer.  We are delighted that we have been able to serve thegovernment employees through this campaign who incessantly work hard for thenation.  Owing to strong demands from customers, we have included ourpremium & global sedan Corolla Altis under the purview of this specialsales campaign. The Corolla Altis is undoubtedly one of the most popular sedanwhich is sold in over 150 countries and has a base of over 44 million happycustomers across the world. Additionally we have introduced 100% On RoadFunding for a tenure of 8 Years on Etios Series to enhance affordability andease of acquisition. Government employees serve our country with unceasingpride and responsibility, and we feel that they deserve a car which is asdependable.

We arethankful to our customers for their continued patronage to brand Toyota andhope more government employees become proud Toyota owners”, he added.

Etios serieshas set a safety benchmark in the industry being the first in segment tostandardize dual SRS airbags and ABS with EBD across all grades, also the firstin its segment to introduce the new ISOFIX Tether for Child Seat. Recently theMade-in India Etios bagged 4 Stars at a crash test campaign organized by GlobalNCAP the international body that is involved in new car assessment inassociation with AA South Africa scoring 4 star rating in frontal adultpassenger protection and three stars in child occupant protection. It has alsobeen recognized as “Most Dependable Car” in the Entry Mid-Size Segmentaward by JD Power 2017 India vehicle dependability study, for three consecutiveyear.


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