Toyota Kirloskar Motor honors Champions of “Green-Me Campaign”

April 03 2017, Bangalore: Toyota Kirloskar Motor (TKM) today celebrated the success of second phase of “Green Me Campaign” by rewarding and acknowledging the efforts of schools in the implementation of Green-Me program. Toyota in association with the Education Department, Ramanagara (Karnataka) had launched the second phase of “Green Me campaign” in the month of August 2016 across 30 Government Higher Primary Schools located in Ramanagara District. With the roll-out of Phase 2 Green Me Campaign, TKM has been successful in developing a positive eco mindset amongst 1100+ students across 30 schools located in the region.

The project which collaboratively unifies School Children, Teachers and Toyota’s Employee Volunteers under the company’s green movement. This project aims at inculcating a positive attitude amongst the present & next generation through a specially designed curriculum and a training module for school teachers.  This holistic program also involves Toyota employees, who volunteered in the process of Green Me implementation by taking leadership in selecting appropriate schools, support schools in identifying the key environment challenges and design projects to address these concerns by dedicating their personal time and resources.  TKM also extends needed support to these schools by providing required materials for the project implementation at Rs. 15,000/- per school.

The success of second phase of Green-me campaign was monitored by evaluating the effectiveness of the project and gaining expert inputs for way forward.  A mechanism called the “Star Rating” was introduced as an evaluation tool to create healthy competition and bring up the passion in implementing the eco-project among all stakeholders. The results were then analyzed along with Education Dept. and Toyota management to measure the effectiveness of the program. Around 17 Schools have achieved 3 star rating (on a rating scale starting from 1 – 4). Under this project, the future challenge is to achieve 4 stars by all the participating schools, as a part of the project sustenance plan.

For effective engagement, Toyota carried out several programs for a period of 8 months to involve various stakeholders to meet the objectives. Few prominent activities were carried out namely industrial exposure by displaying the various environmental practices adopted by Toyota, Eco-festival and awareness campaigns covering 30 villages, video shows at schools and communities across 30 villages.

With thelaunch of this project, Toyota has been successful in bringing significantchanges in & around the school campus through establishment of besteco-practices such as Waste Segregation & Composting System, KitchenGardens, Afforestation in and around school premises, Waste Water Reuse Systemand so on at all 30 schools in Ramnagara region. Through this eco-modelproject, Toyota creates a strong platform for a continuous environmental drivein these schools & bring in a substantial behavioral change in the youngminds & society as a whole.

The awardceremony witnessed the presence of Mr. Raju B. Ketkale, Senior Vice President -Toyota Kirloskar Motor and Mr. Gangamare Gowda, Deputy Director PublicInstruction - Education Department, Ramanagara along with other seniorofficials. The event also saw involvement from 250 students with Teachers, SDMC(School Development Management Committee) members, Education Department,Pollution Control Board Officials and the Karnataka Forest Department.

Sharing hisviews, Mr. Raju B Ketkale, Senior Vice President – Toyota KirloskarMotor, said “We at Toyota Kirloskar Motor are committed towards nurturing tomorrow’s eco-citizensof the nation. Our Green Me campaign is the first step towards achieving thisobjective.  In our pursuit towards achieving sustainability, Toyota iscoming up with Eco zone - an outdoor environment learning center in 25 acres ofland within the company premises at Bidadi.  The Eco zone is designed todevelop children on identifying environment concerns around them and support indeveloping solutions. On this occasion, I would like to congratulate thestudents, teachers and Toyota volunteers who have been instrumental in meetingthe desired results and achieve the drawn objectives under this campaign”.

Green-mecampaign educates the school children on the issues affecting the Environmentto create needed consciousness and develop each one’s commitment towards itsconservation. A day during this campaign period begins with teacher andchildren at schools discussing current environment challenges in the morningassembly, measuring availability of water, diverting used water to kitchengardens and tree plantation area, dispose wet waste into compost pit and properstorage of dry waste, observing the birds and insects visiting their garden andschools, learning about native plant species, and children have taken a stepforward to educate their family and neighbors.

Toyota hasalways been & will remain committed to environmental responsibility. Beyondpushing the bounds of product innovation, one of the Toyota’s goals is also tosupport social initiatives, thus effectively contributing to a Cleaner &Greener Environment.


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