Toyota Kirloskar Motor takes lead in making 27 villages Open Defecation Free with project ABCD

Bangalore, 24th January, 2017: Toyota Kirloskar Motor (TKM) organized a district level quiz competition under its unique CSR initiative - Project ABCD (A Behavioral Change Demonstration) which is in continuation to the company’s active efforts towards the “Swacch Bharat campaign”. The ABCD project primarily aims at curbing one of the grave concerns faced by our country – Open Defecation. This comprehensive project which was rolled out in 2015 has already reached out to 164 schools in 120 villages in Magadi, Kanakapura and Ramanagara to create awareness and train the teachers and children on the importance of sanitation and basic hygiene. By the year 2016-17, TKM has set a target of 40 villages to become open defecation free in Karnataka and has been already successful in ensuring 100% sanitation in 27 villages. More than 1 lakh village population have been trained on sanitation through this program and motivated to construct household toilets.

Thequiz competition is structured to check the awareness level on WASH (Water, Sanitation and Hygiene)  amongst the students, ABCD quiz programwas conducted at School, Taluk and District levels covering topics that mainlyfocused on Swacch Bharat campaign, general knowledge about sanitation andhygiene. The district level quiz competition which is the final leg of the quizprogram had participation from 300 students from across 50 schools. The winnerswalked away with medals, certificates and gifts. 

Speakingon the unique initiative Mr. Naveen Soni, Vice President, ToyotaKirloskar Motor said, “We are happy to see the increasing awareness inthe villages about importance of sanitation. The ABCD quiz competition helps usreview the effectiveness of our project in raising the awareness levels amongstschool children on health & sanitation from time to time. Educations is thebest way to effectively bring in a constructive change in the society.  Opendefecation is a serious social challenge in India. Every year 200,000 childrenin India die from diseases caused by fecal contamination. We strongly believethat we will be able to make more and more villages open defecation freeeducating people on their educating and motivating the villagers includingchildren, parents and school teachers on the basics of hygiene and theimportance of sanitation. We are happy that our project has been appreciated byUnicef and Education Department ”

In the wake of the growing concerns around insufficient sanitation facilitiesin government schools and lack of adequate toilet training among schoolchildren, TKM initiated the ABCD project with a focus on bringing in abehavioral change. The project which mainly drives consciousness towards theuse of toilets, begins from the grassroot level by identifying gaps that existsin the sanitation facilities in rural Karnataka and tries to bridge the gapwith a widespread awareness drive. The project has also tremendouslycontributed in reduction of school hour missing cases (earlier condition- adultgirl children used to go to their home for toilet usage and miss the classes(1-2 hours). Owing to the TKM’s girl child sanitation initiatives and ABCDproject implementation school missing hours have reduced to zero - 

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