Toyota Launches “Start Your Impossible” Global Corporate Initiative

Hyderabad, October 24, 2017: Toyota Motor Corporation (Toyota) has launched “Start Your Impossible” – a global corporate initiative that aims to inspire Toyota employees, partners, and customers and connect them with the company’s core beliefs. In an age of accelerating technological and environmental developments, “Start Your Impossible” marks Toyota’s commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible.

Toyota believes thatmobility goes beyond cars; it is about overcoming challenges and making dreamscome true. The “Start Your Impossible” initiative reflects these values andhighlights the company’s goal to provide freedom of mobility for all.  “Wewant to share this thinking with all stakeholders, including consumers, so thatwe can approach this challenge together,” said Toyota President Akio Toyoda.


Since its foundingas a loom manufacturer, Toyota has been driven by a commitment to contribute tosociety. Over its long history, the company has grown into an innovative leaderthat has enabled vehicle electrification on a mass scale with the developmentof the Prius hybrid electric car 20 years ago and more recently, the Miraihydrogen fuel cell electric car. Toyota sees alternative powertrains, automatedcars, mobility-as-a-service, and robotics as significant opportunities to movepeople and transform the company.


As worldwide partnerof The Olympic Games and The Paralympic Games, Toyota aims to encouragecreating a peaceful society without discrimination through sports and acommitment to creating a sustainable society through mobility. Toyota’s valuesof continuous improvement and respect for people are shared by The OlympicGames, which brings together the entire world in friendship and solidarity tocelebrate the highest realization of human potential.


“Throughout ourhistory, Toyota has made the impossible possible through innovation andpassion, and by continuously challenging the definition of impossible. Today,the automobile industry is clearly amidst its most dramatic period of change --and during this time Toyota remains committed to making ever better cars. Justas important, we are developing mobility solutions to help everyone enjoy theirlives, and we are doing our part to create an ever better society for the next100 years and beyond. For this to happen, we have to dream beyond conventionalvehicles and create new forms of mobility that overcome the limits of today andsolve the problems of tomorrow. We share this dream and this spirit ofcontinuous improvement with Olympic and Paralympic athletes, who challengetheir own limits every day. I hope that The Olympic and Paralympic Games willcreate an opportunity for everyone affiliated with Toyota to challenge theirimpossible and defy their limitations.”

As the first mobility partner of The Olympics Games and The Paralympic Games,Toyota aims to offer mobility services and logistics expertise. The first“Start Your Impossible” film, “Mobility for All,” introduces transportationsolutions, next generation mobility, and advanced technologies. Going forward,“Start Your Impossible” will also include a variety of additional programsfocused on employees, dealers and consumers, as well as seeking collaborationwith the Toyota Mobility Foundation, which was established to address urbantransportation challenges and expand personal mobility for all people,inspiring the next generation mobility solutions.


Toyota is also launchinga new website – consultation with the National Center for Accessible Media (NCAM) in theUnited States, the website (which will be rolled out in phases) is built to beaccessible for users with various impairments and to allow all users toexperience the site and all its content. Whether set to default, visuallyimpaired, hearing impaired, mobility impaired or cognitively impaired, allcoding and design features work to make the experience equally enjoyable forall users.

To celebrate the launch of “Start Your Impossible,” and its partnership withThe Olympic Games and The Paralympic Games, Toyota recently held its first-everToyota Mobility Summit in Athens, Greece, the host city of the first modernOlympic Games. The event featured a live conversation with Akio Toyoda, as wellas a series of discussions led by Toyota Executive Vice President Didier Leroy,with global thought leaders and Olympic and Paralympic athletes.  Theevent covered topics of mobility from a social, physical well-being and sportsperspectives, as well as the future of mobility via technology advancements andresearch.


Marking the launchof the Global Corporate Initiative "Start Your Impossible", Mr. AkitoTachibana - Managing Director, Toyota Kirloskar Motor said “Toyota alwaysbelieves in living in harmony with nature. Towards this commitment, Toyota hasbeen in the lead to bring in more eco-friendly innovative technologies thatjust not enrich the customers, but also our world at large.


We believe thatToyota’s innovations with ever better mobility solutions, over the years, playsa key role towards establishing a sustainable and a much happier society forall to live with a cleaner & greener mobility in our environment. Inherentto Toyota’s culture to stay ahead of the curve in solving the risingenvironmental challenges, Toyota Kirloskar Motor (TKM) launched India's firstever locally manufactured hybrid - Toyota Camry Hybrid in 2013. Globally, Indiais the 9th country to manufacture Toyota hybrid vehicles. We will continue toprovide the optimum & sustainable mobility solutions based on the market& evolving needs of the consumers, thus creating the required eco-system tooperate in a nurtured manner.  

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