Traffic Safety Campaign
Chennai, September 27, 2017: Hyundai Motor India Foundation (HMIF), the philanthropic arm of Hyundai Motor India Ltd, the country’s second largest car manufacturer and number one exporter since inception today announced the commencement of the 3rd Phase of ‘Safe Move - Traffic Safety Campaign'. The Traffic Safety campaign is being conducted in association with Ministry of Road Transport and Highways (MORTH) in 150 Schools and 14 prominent malls across India.
Safe Move’ is one of the keypillars of Hyundai Motor Group’s long-term road-safety CSR initiative acrossthe globe. ‘Safe Move – Trafficsafety Campaign in India focuses on spreading awareness about theimportance of traffic safety to bring about a significant behavioural changeamongmasses. In the current phase, ‘SafeMove – Traffic Safety campaign’ will engage children and theirfamilies innovatively through contactprograms in Schoolsand Malls. The objective of the third Phase is to build upon thesuccess of Phase I &II and attempts to spread awareness amongst childrenbetween age group 5-7 years and 7-16 years. The program will be implemented inassociation with the Ministry of Road Transport and Highways (MORTH) and MrShah Rukh Khan will continue to support the campaign and Hyundai’s CSRinitiatives as Hyundai’s Corporate Brand ambassador.
Commenting on the 3rd Phase: Mr. Y.K Koo,MD and CEO, HMIL said, “SafeMove – Traffic safety Campaign is an unique initiative in-line with ourphilosophy of being a caring brand. HMI is committed to safety both in cars andon-road through active endorsement of safe driving practices. We are pleasedwith the tremendous success of the previous phases of the campaign and aim tomake Safe Move a mass movement across the country. We are confident of a hugeparticipation from schools and families in the current phase through innovativeengaging games and mass media films with our corporate brand ambassador- MrShahrukh Khan to make Indian roads safer.”
In its 3rd Phasethe ‘Safe Move – Traffic Safety campaign’ will continue till the end of 2017.In this phase Hyundai will release strategic safety films #BeTheBetterGuy on variousplatforms for extensive reach & engagement focusing on bringing behavioralchange.
As part of theSchool Contact Program, the campaign will reach out to 150 Schools in 16 Citiesincluding Delhi, Chennai, Mumbai,Kolkata, Ranchi, Bangalore, Chandigarh, Ahmedabad, Hyderabad, Guwahati, Kochi, Jaipur, Pune, Lucknow, Ludhiana and Bhopal. Additionally,in the current phase Safe Move will be activated in 14 leading Malls across 6cities (Delhi NCR, Chennai,Kolkata, Pune, Hyderabad and Bengaluru) through a high-impactset-up and an enthralling interactive games to engage children and families.
‘Kids Hyundai’ (www.kids.hyundai.co.in), a specially designed websitefor children on Traffic Safety is developed. The Kids website will serve as anexclusive outpost for the ‘Safe Move’ program and carry news, car production,car history & evolution related content and registration for the variousprograms under the initiative.
The first two phasesof the program successfully reached out to over 90,000 Students and 23,000 Residents across 142 schools and146 RWA’s respectively.