Transforming the future of mobile marketing and recognising India’s powerhouse of talents

Chennai, 26 September 2018 – The Mobile Marketing Association (MMA) Forum India returns for its seventh edition on 28 September 2018 at The Taj Santacruz. The Forum will see brands, agencies and publishers gather to share successful ideas on mobile-integrated campaigns. This will be followed by a celebration of India’s best in mobile marketing at the SMARTIESTM India Awards, the only global mobile marketing awards programme that honours innovation, creativity and success in the industry.

The number of mobile internet users in India was at 456 million in December 2017, a 17% increase from December 2016, according to a study conducted by the Internet & Mobile Association of India. With this growing number of mobile internet users, mobile marketers have to constantly keep up and think of new ways to engage consumers with their marketing.

From navigating the complex marketing landscape, to discussing issues around data privacy and security, the MMA Forum India 2018 will delve into how mobile is changing the way companies interact and engage with their consumers. The following are the speakers at this year’s Forum:

Anant Rangaswami, Journalist, CNBC – TV18

Anupama Chopra, Founder & Editor Film, Companion

Ashutosh Srivastava, Chairman Asia Pacific, Mobile Marketing Association

Avinash Kumar, CGM and Marketing Head, Patanjali Ayurved Ltd

B. Sridhar, Chief Digital Officer, Diageo

Clyde Nunes, Director, Sales – West & South, Truecaller, India

D Shivakumar, Group Executive President – Corporate Strategy and Business Development, Aditya Birla Group

Dhiraj Gupta, CTO and Founder, Mfilterit

Dilip Mistry, Vice President, Digital Business Building, McKinsey & Company

Dolly Jha, Executive Director - South Asia, Nielsen

Gowthaman Ragothaman, Chief Development Officer, Mindshare, AMEA Global Client Lead, WPP, TeamPepsiCo

Guneet Singh, Head Marketing & Creative Solutions, APAC, Google

Hemant Mehta, Managing Director, Kantar IMRB Chief Strategy Officer, Kantar South Asia

Mahip Dwivedi, Head Mobile & Performance Marketing,

Meheer Thakare, Head of Digital Solution, Kantar Milward Brown

Morden Chen, General Manager UC Ads, Alibaba Digital Media and Entertainment Group

Narayan Murthy Ivaturi, Vice President APAC, FreakOut

Neena Dasgupta, CEO and Director, Zirca Digital Solutions

Pallav Jain, Co-CEO, Performics.Convonix

Pankaj Singh Parihar, Vice President & Head - Digital Marketing & Transformation, Godrej Consumer Products Ltd

Partho Dasgupta, Chief Executive Officer BAR,C India

Prasun Basu, President, South Asia, Nielsen

Rajiv Singh, Head – Ad Sales, Revenue and Monetization, SonyLIV

Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited

Rohit Sharma, CEO and Co-founder, POKKT

Sahil Deswal, Head - Growth & Marketing, Times Internet

Shabana Badami, Head of Search Solutions Google India

Shamsuddin Jasani, Group MD, Isobar South Asia, Isobar India

Shashi Sinha, Chief Executive Officer, India, IPG MediaBrands

Sidharth Shakdher, EVP & Chief Marketing Officer, Hotstar

Sourav Shah, Head E-Commerce, Trent Limited

Uday Sodhi, Business Head Digital, Sony Pictures Networks India

Vasuta Agarwal, Vice President and General Manager, India, InMobi

Vinodh Bhat, Co-founder, President & Chief Strategy Officer Saavn

Vishikh Talwar, Managing Director South Asia, Kantar Millward Brown

As the future of mobile defines the future of business, the Forum will focus on the effective channels that mobile marketers could be used to transform businesses across all sectors. This requires looking into the future and establishing a vision and strategy to get there. With a marketer-led agenda, this forum will deliver tangible marketing strategies to drive business growth and increased ROI.

Rohit Dadwal, Managing Director, MMA Asia Pacific said, “The role mobile marketing plays today is greater than ever, and marketers should continually explore new ways to incorporate mobile marketing into the existing marketing mix. MMA Forum India 2018 will serve as an avenue for marketers, brands and agencies to connect and share ideas and experiences, and the SMARTIESTM Awards will celebrate the best mobile campaigns. I’m delighted to see hundreds of new and innovative campaigns for this year’s SMARTIESTM Awards.”

Moneka Khurana, Country Head, MMA India said, “Marketers should tap onto the fast-growing mobile industry in India, which has opened up endless opportunities for mobile marketing. With mobile penetration set to increase exponentially over the next few years, marketers have to figure out new ways to remain relevant to consumers. Whether it is through disruptive technologies like AR or a non-intrusive advertising. At this year’s Forum and SMARTIESTM Awards, I look forward to hearing of the different experiences and successes brands have had in the mobile marketing world.

The MMA Forum India 2018 is supported by Principal Partner Google, Gold Partners Alibaba UC Ads, POKKT and SonyLIV, Silver Partners InMobi, Nielsen, Saavn, Associate Partner, FreakOut India, Public Relations Partner, Candour Communications, Creative Partner, Interactive Avenues and Social Media Partner, Integral Media Solutions Pvt. Ltd.

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