Typhoo's Master Tea Blender - Razi Khan hosts a Tea Appreciate and Tasting session
30th November, Bangalore: Typhoo, UK’s third largest tea brand(owned by the ApeejaySurrendra group) known for its gourmet and wide variety of revitalizing brews, today had their Master Blender Mr. Razi Khan in the city to host an engaging and refreshing afternoon tea tasting session. The session offered tasting Typhoo’s finest tea and herbal infusions as well as discovering the nuances of British style tea drinking etiquettes.
Typhoo Teais one of the most loved and fastest growing brands in India. Since its launchin 2008, Typhoo has introduced over 25 flavors to the country with some of themost exotic variants which are unique to the taste of Indian consumers (GreenTea Lemongrass, Green Tea Tulsi, Green Tea Coconut, Green Tea Masala, TeaDECAF, Fruit Infusions to name a few), apart from the traditional varieties ofClassic Assam, Darjeeling, Pure Green teas and bevy of flavored teas.
The brandcan boast of an impressive portfolio in 5 categories of Tea – Speciality Black;Flavoured; GreenTeas ; Fruit Infusions and Organic Herbal range spread over 26variants and 73 pack sizes.
In today’ssession Mr.Khan brought about the quintessential British tradition of‘Afternoon Tea’ and laid out variety of teas for different occasions of theday, beyond the traditional Indian Chai.
The ambiencetook one back to the pages of Jane Austen’s Pride & Prejudice where in thetable décor and the settings of cups and saucers, tea pots, tea coziesand the three tiered cake stands with sumptuous hors d'oeuvre ’, all madethe setting look picture perfect!
Mr. Khanstarted the afternoon with the first flavor of the session, ever loved- “GreenTea Tulsi”- selective combination of delicate green tea leaves with goodness ofbasil which supports well-being; moving on the session got the guests totaste something regular with a twist- ‘Classic Assam’ in revolutionaryPYRAMID Bags- a deep amber-coloured treasure with rich malty undertones whichperfectly refreshes and revitalizes mind and body; the third flavour of theafternoon was Typhoo’s innovative ‘Triple Mint”, which again was infused in ThePYRAMID Bag- known for the goodness of its strong mint flavour leavingthe sense refreshed. Next in line was Typhoo’s very much loved- “Organic HerbalInfusion – Chamomile”, all natural tea infused with richness of Chamomileflower, a light preferred drink after meals.
The sessionended on a light and fruity note with a warm cup of ‘Orange Spicer FruitInfusion’, a natural and caffeine free fruit beverage with unique sensorialtaste of delicious fruit flavors. This is the first time Typhoo revealed somethe upcoming variants of Typhoo’s pyramid teabag range in the city, which aresoon to be launched in the market. The unique pyramid bags lend the originalaroma and flavor some experience to the tea cup.
Mr.SubrataMukerji, Business head of Typhoo Tea India present at the session commented, “For over 110 years, since itsinception in UK, Typhoo has indulged tea connoisseurs the world over withexotic healthy beverages beyond tea and revived tea drinking experience.
We aredelighted to host a unique tea tasting session that showcases various types ofteas and infusions that can be enjoyed across the day, emphasizing theimportance of tea to our daily lives while we continue to enjoy our traditionalchai. We are proud at Typhoo for re-defining the concept of tea drinking byintroducing flavors which are unique to the Indian consumer.
What isheartening is: Indians are continuously seeking change in theirlifestyles and food habits and are experimenting with cuisines and beverages.
Mr.RaziKhan said,“As a teataster and tea blender, nothing gives more joy than to get patrons toexperience A British style afternoon tea session, it’s amazing that Typhoo cameup with this initiative and I hope we can take such afternoons all over thecountry. Typhoo has one of the most diverse portfolios and we are confidentthat through such sessions, we can transform the Indian palette for Teas andalso share with our patrons what Typhoo has to offer”.