UB City and radio indigo announce exclusive partnership to launch ‘UB CITY RADIO
May 22nd 2018, Bengaluru Shopping at your favorite mall just got a lot more fun! UB City, India’s first luxury mall and Radio Indigo, India’s first and longest running International radio station today announced their partnership with the launch of exclusive radio services (RAAS) at the mall. It is the first time that a private radio station will be engaged to play curated music at UB City, Bangalore’s most premium shopping destination.
RAAS or‘Radio As A Service’ is a premium service offered by Radio Indigo to bringmusic and engaging content to music enthusiasts at premium locations across thecountry. The radio station had earlier launched radio services at airports inChandigarh and Goa, entertaining travelers flying in and out of the airport.Further to the success of the airport radio, the radio station is now takingover premier shopping destinations, starting with UB City among many others.
With theobjective of enhancing customers’ shopping experience, the mall radio will playmusic that is mood mapped to the time of the day. Speaking on theoccasion, Mr. Satyanaryana Murthy, CEO of Radio Indigo said,“Having launched Radio As A Service across airports in the country, we werekeen to enhance shopper experiences too. Partnering with a premier shoppingdestination like UB City has brought us a step closer in this endeavor. We areexcited to have UB City as the first shopping destination to avail of ourservices and are confident that shoppers will enjoy our handpickedinternational music.”
Speaking onthe occasion, Uzma Irfan, Director Corporate Communications, PrestigeConstructions said “Being one of India’s first luxury and premiershopping destination, it was only apt for us to join hands with Radio Indigo,the best international music station in the country. We are committed toprovide the best shopping experience and offering mall radio is an endeavour inthat direction. We are happy to associate with Indigo in enhancing shoppers’experience
Over theyears, the radio station for a Fun Young Bangalore and Goa, has become aniconic part of the citys’ ethos, putting together exciting programs forlisteners and revelers, bringing together some of the finest artists andmusicians from across the globe who have helped make music an important part ofthe city’s culture. The offerings have always been expanded into uncharteredhorizons, leading and pioneering the way for some of the best content on radio.