UBM India’s Children, Baby Maternity Expo 2018

Mumbai, 20th April, 2018: UBM India is set to host the 6th edition of the uniquely positioned Children, Baby and Maternity Expo India 2018 (CBME India) from 26th –28th April, 2018 at Hall 3the Bombay Convention and Exhibition Centre, Mumbai. The largest children and maternity product business expo in India, the CBME India will offer unrivalled business opportunity for local and global manufacturers and sellers of baby products to connect, network and conduct business with a choice of distributors, Importers, dealers influencers and merchandise heads from modern retail businesses, online retailers, aggregators, service providers, business investors, and franchisee seekers. These professionals cater to baby, child wear, children shoe stores, maternity wear shops; toy shops, supermarkets, hypermarkets, department stores, pre-schools, nursing homes, individual buyers, service companies, designers, associations and Consulates.

Thethree-day exhibition will bring together Indian and global suppliers,manufacturers of child, baby and maternity products and services, all under oneumbrella.  The expo is poised to feature over 150 national and internationalexhibitors from 12 exhibiting countries and regions. These industry playerswill present 450+ brands  to showcase and launch an exhaustive spectrum ofbaby care products, toys, baby food, organic clothing, nutraceuticals,ergonomic furniture, licensing brands, stationery, gifts, infant safetytechnology, brain development tools among a rich array of other quality,technologically advanced and aesthetically pleasing international products.This year, the trade fair will see enthusiastic participation from countriessuch as China, Canada, Korea; Singapore; Russia; Saudi Arabia; UK, USA,Vietnam,  and Thailand.  Most significantly, the event iswell-supported by key associations such as Licensing IndustryMerchandisers Association (LIMA), Indian Importers Chamber of Commerce andIndustry (IICCI) and All India Association (AIAI). 

Some of thekey exhibitors will include The Himalaya Drug Company, Nobel Hygiene Pvt. Ltd,Artsana India Pvt. Ltd, R for Rabbit Baby Products Pvt. Ltd., AzafranInnovacion Ltd., Mandot Impex, Royal Industries (Thailand) Public CompanyLimited, First Care India Pvt. Ltd., Nectar Biopharma Pvt. Ltd., M/s. A StarMarketing Pvt Ltd., Dream Theater, Resper International (India) Pvt. Ltd,Sunheri Marketing Pvt Ltd, Galaxy Incorporation, Superbrandz MedicalInnovations Pvt Ltd., Softsens Consumer Products Pvt. Ltd. and Me N Moms Pvt.Ltd. 

Over thecourse of the 3 days, CBME 2018 will comprise a number of salient featuresincluding power – packed knowledge sessions, seminars, discussion of new trendsand various international pavilions to surge into the rapidly expanding anddiverse retail sector in India.  A special Licensing Pavilion by LIMA isbound to attract visitors along with the presence of a number of licensingindustry experts including Mr. Nitin Karla – Director AI LicensingIndia Pvt Ltd., Mr.  Permendra Singh - Head - Consumer Products MattelToys (India) Pvt Ltd. among others, who will be present to discuss “LeveragingLicensing to Grow your Market” .  The session will cover toptrends in licensing in the kids category, how brand owners and manufacturerscan benefit from adding licensing to their portfolio supported by the growth inIndian retail and its impact on licensing, and upcoming opportunities in newlicensing genres. 

The special‘Fashion N Kids Conclave’ session will discuss the following topics;

·         Revolutionin Kids wear & Market trends

·         Roleof fibre type in kids wear

·         Challengesin Sourcing/Manufacturing/Marketing or Branding for kids wear

·         Organicclothing- Future for Kids wear Market

·         Userfriendliness in Digital Networking in Retail segment

·         AdvancedFinishes for kids wear

·         Futureof Kids wear in India in line with Global trends 

Speakingon the announcement of CBME 2018, Mr. Yogesh Mudras, Managing Director, UBM India said, “We are happy toannounce the 6th edition of CBME, an expo that is speciallycustomized to India’s needs as a burgeoning and young population. The CBME isan ideal place to explore market trends and learn the consumers’ shiftingneeds. Over the years it has played a crucial role in the market by creatingawareness, and demand for novel products that truly make parenting easy and ajoy.” 

He added, “Inits quest to deliver unique and innovative value propositions to exhibitors andvisitors alike, this year, CBME India will witness a special pavilion onlicensing. The lucrative licensing and merchandising industry has been growingbecause of the easy accessibility of international entertainment to Indianconsumers and a corresponding increase in the fan base among them, seen forinstance, in case of global music bands or cartoon characters. We hope thiswill foster the growth and expansion of licensing around the world, raise thelevel of professionalism for licensing practitioners, and create greaterawareness of the benefits of licensing to the Indian business community.” 

While thechild care sector in India is still at a nascent stage, it is one with immensepotential due to an ever growing population. The sector is poised todevelop significantly at a CAGR of around 17 percent in terms of revenue.In terms of products, although highly fragmented, it is increasinglygetting dominated by organised players due to the ethical nature of infant andchild care, which includes sub-categories such as nutrition, well-being,intellectual stimulation, tender skin and hair care.   

ExhibitorQuotes:

JiggyGeorge, Head; Licensing Industry Merchandisers Association (LIMA):

“It isexciting times for Licensing in India with the industry at a tipping point. Thegrowth in scale and scope of licensing in the last few years is a sign ofits growing significance. Small and Medium Enterprises, specially in the kidscategory, have a lot of opportunity to leverage licensing and we at LIMA Indiaare excited to see their greater participation. Coupled with the growth of theeconomy, retail and E-commerce, licensing as a industry is definitely on aroll.” 

PremanathJayakumar, Director; Resper International India (Pvt) Ltd

“The Indianmarket for Child Birth & Maternity products has become more organized, withincreasing literacy rates in households. Also, childbirth in educated andaffluent households has led to the growing demand for maternity fashion,pre-natal health products, new born consumables, baby shower products etc. AtCBME India this year, we are looking forward to meeting new brands and theirinnovations that cater to the specifics of the Indian consumerdemographics -- this would result in business for us. We will beparticipating for the first time at CBME India, where we will be introducingthe all new ‘i-Size’, which meets the tough European regulation standards formaking car seats safer. India still has a staggering high rate of child deathsper year involved in road accidents and this technology will definitely help inmaking the roads safer for children.”

KunalPopat, Founder;  R for Rabbit Baby Products Pvt.  Ltd.

“The marketfor Child, Baby and Maternity is growing very fast with an overall CAGR of20%. The growth of e-Commerce has also helped in reaching out to millions ofcustomers, especially in II and III tier towns where there is an inherenthesitation in shopping at Child and Baby Shops. We have high expectations fromCBME India, as it is the only unique show for children, baby and maternityproducts in the country, and expect a large number of Retailers andDistributors to attend the Expo. This is a sector which will see a number ofinnovations due to growth, and hence we shall be looking forward to a number ofinteresting, innovative products. We will also be showcasing some of our latestinnovations which we are very keen to present to the Indian consumer.”

Pradyumn& Krishna, Founders; Buddsbuddy

“CBME isvery important for us as we got huge recognition in the Babycare market withlast year's Expo. It's a must-showup platform for every aspiring InternationalBabycare and Maternity brand. It gives us unli mited opportunities to connectwith our country's best distributors, vendors, and customers as well.  Weare very hopeful for our participation at the 2018 Expo and are looking forwardto getting even better responses.”

RajeshVohra, Chief Executive Officer, Artsana India, Chicco

“Chicco ishappy to be associated with Children Baby Maternity Expo (CBME) right from itsinception in India. We at Chicco, being a leading multi-specialist baby carebrand, have utilised this platform to showcase our wide range of products inNursing, Cosmetics and baby travel to our esteemed customers and channelpartners, pan-India. CBME is playing an important role of developing the babycare category in India and Chicco is proudly associated with this initiative.”


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