UMM Circuit 2.0’s Regional Finale at Mumbai saw an overwhelming response

Mumbai, 23 September, 2017: The Italian fashion brand UMM (Underground Music Movement) from the house of Future Lifestyle Fashions, on a night of stellar performances and high-intensity music by competing DJs, chose ‘Sake Of Bass’ as the winner of UMM Circuit 2.0, India’s biggest Next Gen DJ hunt contest. The participants in Mumbai were mentored by Nawed Khan. He is now recognized as a popular DJ in India’s emerging dance music scene. Nawed Khan has been India’s top DJ through his fast paced music which contrasts with the usual slower music of other DJs.

UMM Circuit2.0 aims to give a platform to upcoming DJs from across India, will witnessregional rounds in Mumbai, Kolkata, Hyderabad, Pune and Bangalore. Bangaloreregional finale is happening on 1st October 2017. Regionalfinalists were chosen based on the number of votes they received and jury’sopinion. Five regional winners from each city will battle it out at the GrandFinale happening on 7th October 2017.

Commentingon the initiative, Beena Noronha, Brand Manager - UMMFLFL Brands, FutureLifestyle Fashions Limited said, “The massive success of the secondedition of Circuit only shows that India is ready for thisboom in electronic music. Our brand values stand for manifesting music throughfashion and what better way to reach out to the youth than through music. Weare proud to give aspiring DJs a platform to showcase their skills and getmentored by some of the most-renowned DJs in India.”

Staying trueto the brand’s ethos of promoting music through fashion, the popular Italianbrand UMM (Underground Music Movement) from the house of Future LifestyleFashions, brought to India an exciting multi-city DJ hunt called the UMMCircuit 2.0. The second edition of the biggest DJhunt was a much bigger event after the UMM Circuit which started last year.

With thevision to identify India's next-gen EDM artistes by elevating the category ofunderground music and promoting its cool and quirky quotient through the UMMCircuit, the brand has successfully recognised India’s next-gen DJtalent. UMM Circuit 2.0 has received 782 entries (double of last year) and40,000 + votes inviting people.”


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