Unique initiative of YOGI.RUN planned around heritage sites

Namma Nimma Cycle Foundation to partner Karnataka State Tourism Development Corporation, Archaeological Survey of India (ASI) & Indira Gandhi National Centre for the Arts (IGNCA) Ministry of Culture, Government of India for this initiative

Bengaluru, May 30, 2019: Namma Nimma Cycle Foundation (NNCF), the Bengaluru-based NGO working towards sustainable lifestyle involving local community, is all set to introduce YOGI.RUN - an intimate, authentic and one its kind program. This program is all set to offer a unique experience that encompasses heritage, culture, sports, yoga, running and nature trail under one initiative. 

The debut program of YOGI.RUN will be at Bengaluru’s famed neighborhood of Nandi Hills and is scheduled for June 9, 2019 (Sunday). For YOGI.RUN@Nandihills, NNCF has partnered with Karnataka State Tourism Department, Archaeological Survey of India (ASI) and IGNCA (Indira Gandhi National Centre for the Arts) - Ministry of Culture, Government of India. Going forward, NNCF plans to take YOGI.RUN to atleast three historical and breathtaking destinations in Karnataka and subsequently to more destinations across India. 

Commenting on YOGI.RUN, Mr. Kumar Pushkar, IFS, Managing Director, Karnataka State Tourism Development Corporation Ltd., said, “We are happy to partner with NNCF, ASI & IGNCA in bringing this unique concept as this will help us in promoting our heritage sites, pristine biosphere, unexplored nature trails amongst nature lovers who are looking for not only new destinations but also want to be at peace with their soul”. The department is keen to explore new avenues in promoting Karnataka’s heritage tourism and we see this as an opportunity to also gain a foothold in wellness tourism, he added.  

Murali H R, CEO, NNCF, opined, “YOGI.RUN has a unique goal & inspiration to invigorate the spirit of individuals by combining Yoga & Running and at the same time explore heritage locations & temples so as to enable him/her to connect their soul with the sacred offerings nature has to offer. Yet another ambitious goal of this initiative is to identify forgotten and not so famous heritage locations and develop them as wellness tourism destination”.

According to Smt. K Moortheshwari, Superintendent, ASI, “We at Archaeological Survey of India firmly believe that heritage sites needs to be popularized as this would go a long way in our conservation efforts. This initiative of YOGI.RUN has all elements to help the younger generation to not only discover our glorious heritage & culture, but also help promote tourism potential in the hinterlands and connect with community around the heritage sites”.

Smt. Deepti Navaratna, Regional Office Director, IGNCA, pointed out, “As part of the Raga Labs - an integration of Indian music and running will be explored and we are keen to demonstrate that Music can have a definitive role in helping us lead a better & productive life”.  Further, she pointed out, tuning in to particular sort of music at particular time of the day has proven to be supportive in keeping up our wellbeing and added Indian music, with its numerous Ragas, is known to invigorate the spirit. 

NNCF has scheduled YOGI.RUN in the format where the participants will get a chance to do Yoga in the precincts of famed Bhoga Nandeswara temple before the run begins. YOGI.RUN will be restricted to 1000 participants based on first-cum-first-served basis. According to Murali, the run has been categorized into Open men & women, Masters (age group of 40 to 55), Seniors (over 55 years of age) and Under 18. Further, under each category runners will have an option to participate in either 5K, 10K or 21K (half marathon). Also a cap of maximum 300 participants each in 5K and 21K and a cap of 400 has been set for 10K. 

The Participation fee for 5K, 10K and 21K will be Rs 499/-; Rs 599/- and Rs 699/- respectively and for under 18 participants the fee will be a flat Rs 299/-. A special discount of 10 % is being offered to Running Clubs, Corporates and Educational Institutions who enroll more than 30 participants. Winners in each category will be given cash prize, while participants successfully completing the run in stipulated time will be given a medal and certificate.     

For more information on YOGI.RUN and for registration log on to www.yogi.run

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