UNLIMITED, THE FAMILY FASHION STORE, which is the value-fashion retail initiative of Arvind Lifestyle Brands Limited announces the launch of its 63rd store in India at VAISHNAVI SAPPHIRE MALL, Bengaluru.The store offers fashion forward and on trend garments and accessories for men, women and kids across a sprawling 8000 square feet of shopping space.

UNLIMITED, truly is a one-stop retail store for clothing and accessories. It offers a choice from over 45,000 garments across departments, in a plethora of the latest fashion for the entire family. Shopping at UNLIMITED is designed to give a feeling of boundless happiness, well-structured departments for the sheer variety, family friendly ambience and well trained staff. The store was officially launched by children from a neighbourhood orphanage. This small act by the brand is UNLIMITED’s gesture to live up to its image as a neighbourhood fashion destination and be a part of the city’s social fabric.

The store was inaugurated by renowned south Indianactress Ms. Aindrita Ray in the presence of Mr. J Suresh, MD & CEOof Arvind Lifestyle Brands Ltd. Speaking at the inauguration, Mr JSuresh said “We at UNLIMITED are striving to become a fashion destination forthe entire family, where there is no compromise between product quality and thelatest fashion at the best value for we are backed by the fibre to fabricprowess of the Arvind Group. This is our 11th store in Bangalore, we have rapidexpansion plans for UNLIMITED across India and we intend to open 35 more storesthis fiscal’.

Unlimited currently retails popular family brands likeRuggers, Excalibur, IZOD, Colt, SUGR, Cherokee in western wear and youth wear;Elle, Karigari, Anahi and Bronz in women’s wear and Cherokee Kids in kids wear.Apart from these brands, the customer also gets to choose from a selection ofwell-known premium partner brands – making for quite literally unlimitedchoice.

 Thecollection can also be shopped at Arvind’s own and India’s true omnichannelshopping platform – www.nnnow.com(unlimited.nnnow.com).

 Arvind Lifestyle Brands Limited is asubsidiary of Arvind Ltd which is one of India’s largest textile to retailconglomerate in India. Arvind is also one of the largest producers of denimfabrics and is supplier to a large number of fashion brands in the world. Arvind has been a pioneer in bringing international brands to India and firstbrought Arrow to India in the year 1993. Arvind has licensing relationshipswith many international brands including Sephora, Gant, Nautica, Arrow, Izod,US Polo Association, Elle, Ed Hardy, Hanes, Cherokee, Gap, The Children’s Placeetc. It also runs the value retail chain, Megamart recently rebranded toUnlimited in India.


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