Urban Ladder launches first store-in-store with Balini

Bangalore, February 24, 2017: Urban Ladder, India’s leading home furnishing brand today announced the launch of its first store-in-store, with Balini, a sub-brand of renowned furnishing brand Floating Walls Pvt. Ltd. Located in Koramangala, the 250 sq feet space in the Balini will be used to bring customers closer to the Urban Ladder experience of creating their homes using innovative technology intervention. Urban Ladder will complement Balini’s key offering - sofa’s, with furniture categories such as bedroom and dining making it a one stop solution for the customer.

Strengthening Urban Ladder’s leadership position in the furniture category, this first offline format is an integral part of the brand’s distribution strategy. Along with the items displayed in the store, Urban Ladder’s entire digital catalogue will be available for customers, along with buying assistance from a UL team member at the store.  

Home design has become intrinsic to the expression of one’s personality, a story told through design.  Urban Ladder understands the evolving customer preferences and aspirations. Catering to an evolving Indian consumer, this store will serve as an experience zone for those who want to touch and feel the product before buying it, and need assistance while doing so.  Latest launches and collections will also be showcased here. 

“Buying furniture is an exciting process, a time for new beginnings, new memories and enriched spaces.  As we journey with the customer in transforming and creating beautiful homes, we believe this partnership with Balini is one step towards creating the perfect omni-channel experience.  This model bridges the touch-and-feel gap for customers who prefer to shop offline, offering them a unique furniture buying experience like no other brand.” Said Sanjay Gupta, Chief Marketing Officer, Urban Ladder. 

"Now Balini and Urban Ladder customers can have a good touch and feel of these beautiful furnitures and also book it right away at the Balini store , without having to worry about anything. This partnership indeed is a step towards unique experience in beautifying homes." said Surendra Agarwal, Co Founder and Director, Balini Retail Pvt Ltd. 

Urban Ladderis one of India’s leading consumer brand in the home furnishing space, offeringcustomers a curated range of in-house designs. Urban Ladder delivers to 18cities across India with its own team of delivery and installation experts.With over 2000 products and 35 categories, Urban Ladder is a curateddestination, to help the urban Indian build well-furnished, beautiful homes. 

Balini is aperfect destination for Sofa Shopping. Redefining the latest trends of Sofaswith sophisticated designs. Balini provide high quality Sofas in a wide rangeof convenient styles, inviting fabrics and vibrant colors, fueled byincomparable craftsmanship. 

Address:No.98/1/2,Sarjapur Main Road, 1st Block, Koramangala, Bangalore - 34. 

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