UST Global Signs a Strategic Partnership with UXTesting
Aliso Viejo, California/Trivandrum, Kerala – November 14, 2017: UST Global, a leading digital technology services company, today announced its partnership with UXTesting, a Silicon Valley based startup that focuses on User Experience testing. The partnership is aimed to offer improved end consumer experience to UST Global’s Fortune 500 customers by leveraging UXTesting's platform. This partnership with UXTesting will strengthen UST Global's quality engineering practice by integrating UST Global’s Design for Happiness framework with the UXTesting platform. Design for Happiness framework brings a powerful human centric insight that helps to convert end user pain points to bliss points. UXTesting’s emotion detection technology using artificial intelligence will now enable early validation of user emotions and enhance the end user experience.
Commenting on thepartnership, Sunil Balakrishnan,Global Head for Development Center Operations, UST Global, said, “We arehappy to partner with UXTesting and look forward to leveraging their provenplatform for our global Fortune 500 customers. Leveraging UXTesting’s powerfulfeatures like emotion detection, we can help our customers stay competitive andrelevant in the market.” In response to the alliance, Aldrich Huang, CEO and Co-Founder ofUXTesting, commented, “We are very excited to partner with USTGlobal, a known market leader in the quality engineering space. Thispartnership will enable UST Global to deliver improved user insights to itsFortune 500 customer base and create more value for the end consumers.”