VasuAgarbathies announces Ramesh Aravind as a new brand ambassador

Bengaluru, 27 January, 2017: Vasu Agarbathies, the brand from the house of Cycle Pure Agarbathies, has associated with the Kannada cine actor Ramesh Aravind as Vasu’s brand ambassador for Karnataka region.

Around the theme “Vasuirrlebeku”, (VASU IS A MUST) the brand has planned a 3600 communication campaign with the famous actor as the face of Vasu. The campaign involves a combination of several activities which will impart the core message of prosperity and successes with Vasu, which is now designed to cater to the different moods and tastes of the users. The association of Vasu Agarbathies and Ramesh is expected to highlight the presence of the brand in the market.

The brand includes a premium range of products known for their distinctive fragrance and superior spread.  Vasu has come across as a brand with a range of floral, musky, fruity fragrances. The exclusive scents of the agarbathies are carefully blended, keeping in mind people’s choice and need of fragrance.  

Speaking of the collaboration, Arjun Ranga, Managing Director, Cycle Pure Agarbathies, says, “We are thrilled with this association. Vasu is a well-known brand in Karnataka. With this association, we hope to reinforce the strength and make Vasu a part of every household.”

“According to us, Ramesh who is an expressive actor and an icon admired by Kannada film goers’ aptly fits in as an ideal brand ambassador for Vasu. The brand holds pride in this association with Ramesh Aravind as he is an embodiment of honesty, transparency, ethics and qualities that Vasu Agarbathi stands for,” he added.

About the association, Mr Ramesh Aravind, says, “While growing up, my prayers would not have been complete without lighting agarbathies. It is a part of my tradition and rituals which I would like to pass on to my children and grandchildren as well. Vasu Agarbathies have been synonymous with the values like concern for society, quality, transparency & purity that I cherish & wish to propagate. 

The Filmfare award winner, Ramesh Arvind,is a versatile actor. He has a huge repertoire of filmsto his credit whichincludes some fine films like SundaraSwapnagalu, ManathilUruthiVendumand Rudraveena. Ramesh has predominantly contributed inKannada and Tamil films whilst acting in afew Telugu, Malayalam and Bollywood films too. Themultilingual actor is best known for his roles in SathiLeelavathi,Duet, America America, NammooraMandaraHoove, UltaPalta,Hoomale and AmruthaVarshini. 

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