Videocon makes Diwali colorful with its Social Media Campaign #AbDikhengeAsliRang

Delhi, October 14th, 2017: This festive season, Videocon, the leading home-grown consumer durable brand is making everyone’s Diwali brighter and colourful. The brand has announced its new social media campaign #AbDikhengeAsliRang. Highlighting the technology of more natural colours of Videocon’s revolutionary Liquid Luminous Technology, #AbDikhengeAsliRang comes ahead of Diwali, and comprises a series of short videos with humour injected in each.

 Featuringthe sensational and witty Asif Shaikh also commonly known as Vibhuti NarayanMishra of Bhabiji Ghar Par Hain fame, the short comedy videos depict theeveryday conversations and lifestyle. In all of the videos, Videocon is acommon aspect, lending its expertise in the TV segment, and entertaining theviewers. Mesmerised with the colour reproduction ofVideocon Liquid Luminous, Asif can be seen revealing a tadtoo much when he switches the TV set on. What he leaves behind is an irritatedwife, a surprised son, an annoyed boss and curious business associates.

 Onthe latest social media campaign, Mr. Shikher Gupta, Digital Marketing Head, Videocon says, “SinceDiwali is the time to cheer and celebrate, we came up with short videos with alight, humorous touch.  The campaign is built on Videocon’s Liquid Luminous range andeffectively communicates the different hues and shades that one can experiencewith the new range. Asif Sheikh was an obvious choice as his personalitymatched perfectly with the theme. His colourful demeanour and vivid personatruly reflect the product USP. We are sure that these humorous videos willconnect directly with our patrons, who are looking for pure entertainment. Thevideos will go live on our social media pages including Facebook, Twitter,Instagram, and YouTube.” 

 The videos havebeen conceptualised by Rediffusion- Y&R, Produced by Saffron Studio andMedia, and directed by Vishal Gupta. The cast includes Asif Sheikh andManasi Parekh. The campaign #AbDikhengeAsliRang willrun across Facebook, Twitter and YouTube to engage with customers. Each daystarting today, Videocon will put up a new video where one can witness a newhilarious twist and different shades of life. To see myriad colours withVideocon, please log on to:

Ø  Facebook: @Videocon

Ø  Youtube: VideoconGroup

Ø  Twitter: @Videocon_Group

Ø  Instagram: videocon_group 

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