Vidyalankar Group Hands Fruitbowl Digital Its Media And Creative Duties
Vidyalankar is a household name in the education sector that has been churning out professionals year after year for 5 decades, and is now expanding its reach into the digital space with the integrated media agency.
June13th, Mumbai:Fruitbowl Digital has partnered with The Vidyalankar Group in a yearlongmandate that includes the building the brand’s digital presence, as well ascreating new communication campaigns to maintain and build brand awareness inthis age of digital.
The agencyhas been tasked with the entire spread of digital communication, including aremodel of the website, advanced social media operations including SEO and thedevelopment of a brand strategy to create engaging and creative content. FruitbowlDigital would also be responsible for their media spends across all socialplatforms as well as the Google Search and Display Network to reiterate thebrand’s standing.
VishwasDeshpande, a member of the Board of Directors, Vidyalankar Group, said, “We’re in a digital erathanks to better connectivity and high mobile penetration. Our target audience- the students spend a lot of their time on digital media platforms. So it isbut natural that we increase our presence on these platforms. Moreover theseSocial media platforms allow us to connect, engage and interact with themthereby helping us establish strong relationships with our stakeholders. Wewere looking for an agency which was capable of designing innovative,out-of-the-box campaigns which would appeal to our audience. It also stands inour favour that their workforce is full of young, talented and innovativecreators who bring new insights to the table.”
FaisalAmin, Co-Founder, Fruitbowl Digital, said, “Close to 1.6 million Indian students are internetusers. That is 1.6 million opportunities for Vidyalankar and us to haveconversations that matter; to create communication that sticks. Vidyalankar isa leading market player in an ever growing industry, whose target group isconstantly upgrading to digital. On a platform where their students are used tofinding content that is often irrelevant, we want to talk to them about thethings that do and should matter, but in a language that speaks to them.”
Studentsmake up the majority of today’s digital audience and they are the spark behindmost trends and conversations on social media platforms. Not all the content onthese platforms appeals to them, but when it does, it stays, and it spreads.Needless to say, this mandate could thus prove to be fruitful for both parties.