VIP Clothing Ltd reincarnates its youthful charm with the launch of VIP Regal & Frenchie

27th October, 2017, Bangalore: Premium Men’s innerwear company, VIP Clothing Ltd embarked on a new journey with the launch of VIP Regal and Frenchie Casuals designed to cater to the sensibilities of the Modern Indian man. Both collections cater to 2 unique consumer segments. VIP regal is a contemporary classic brand, crafted for the sophisticated taste whereas Frenchie Casuals targets the fashion oriented youth. The collections are designed keeping ‘FIT’ as the most important factor while retaining its aesthetic appeal and was unveiled cricketer and currently a cricket commentator also known as ‘Very Very Special’ – for his initials V.V.S and splendid performance during his tenure, Yogesh Tiwari, CEO, VIP Clothing Limited and Mr. Sunil Pathare – CMD, VIP Clothing Limited along with the attendance of more than 450 distributors of VIP clothing ltd.

Bangalore isone of the most vital consumer market for VIP. The event was held at SheratonGrand, Bangalore commenced with an interactive session with the distributorsfollowed by a speech by the CMD of the company and finally unveiling of the twopremium collection exclusively for the Bangalore market. 

“VIPClothing Ltd is constantly developing products to suit the needs of the modernconsumers and the launch of the 2 new collections, VIP Regal and FrenchieCasuals is going to define the brands direction in the coming years. We arebringing international designs and fits while reviving the tone of the brand.As Bangalore being one of the most important market for us, we are launchingour new collections exclusively in this regions and aims to strategicallymaximize the outreach at PAN India level in the days to come. The launchembarks the beginning of a new era in the company’s life,” said Mr. Yogesh Tiwari,CEO, VIP Clothing Ltd.

VIP as acompany has been at the edge of excellence when it comes to fit, fabric andquality factors. Both our collections are refreshing in terms of design andaccustomed to the modernized feel. We have infused different flavors to caterto varied sensibilities of modern man who is not just fashion conscious butalso comfort savvy. We hope our customers will love our new offerings like theyhave always loved our previous ones,” said Mr. Sunil Pathare, CMD, VIP Clothing Ltd. 

‘It’s apleasure for me to be associated with VIP as this is one of thosetime-travelled brands I have grown up with and still have some of thepromotional jingles fresh in my mind. It’s an honorable gesture to be a part ofthe timeline of such a renowned and heritage brand’, said Mr. V.V.S. Laxman, CricketCommentator and former Indian Cricketer.

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