Virat Kohli joins hands with Ola in its campaign against pollution and congestion in Delhi-NCR
16th November 2017, New Delhi: With Delhi-NCR battling smog and heavy air pollution levels over the past week, Ola, India’s most popular mobile app for transportation, has kicked off the fourth leg of its year-long campaign, #FarakPadtaHai. The campaign was launched on 5th June, on World Environment Day to raise awareness for congestion and pollution issues and encourage adoption of shared mobility. Taking Ola’s innings ahead, Virat Kohli, Delhi’s own cricket icon and the Captain of the Indian Cricket Team, has joined the fight against pollution and traffic congestion. Bringing more attention towards deteriorating air quality levels in Delhi-NCR, Kohli urged his fans and followers to adopt shared mobility solutions like metro trains, buses, and Ola Share, through his social media platforms.
I wanted to bring your attention to the pollution situation in Delhi.We can keep debating on what’s causing this pollution, but what are we doingabout it?
Dilli ki pollution kam karne ki zimmedari hum sabki haiAgar pollution ke khilaf match jeetna hai,Toh hamme ek saath khelna hoga.So guys, let’s come together and share our rides whenever we can. I want you totake the bus, take the metro or take an Ola share if you can.Even if we do it once a week, we can make a huge difference...Kyunki har chotteaction se bhi #FarakPadtaHai.
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Virat’s Instagram - https://www.instagram.com/p/BbhleplgTaj/
Fighting the issue of vehicular pollution and congestion through its#FarakPadtaHai campaign, Olapledged its support to Kohli by promising free rides for all first time OlaShare users, once every week of the year; appealing citizens toretweet Virat’s tweet, bringing more attention to the benefits of ridesharing.
Aye Aye Captain! Let's do things that are inour control. If Virat's tweet reaches 5000 RTs, we'll give free share ridesonce a week for the rest of the year to all new users who switch to #OlaShare.What say Delhi, care to share? RT @imVkohli & make a difference. #FarakPadtaHai. The pollution in Delhi is concerning. It is important that each one ofus, in our own meaningful way, fights this battle as our own. We are thrilledto have a youth icon like Virat Kohli join the #FarakPadtaHai campaign inIndia’s fight against air pollution, especially in the capital city. We urgeall citizens to spread the message of switching to shared mobility, bytravelling by bus, metro or take an Ola Share. It is indeed a small step butwill lead to a big change! Ola is committed to helping every citizen take thatfirst step by unlocking free rides for all new Share users once every week forthe rest of the year.” said Vishal Kaul, COO at Ola. “Share karke dekho, #FarakPadtaHai.” he added.
By creating flatfares zones across Delhi-NCR on Ola Share, Ola is encouraging the adoption ofshared rides and greener mobility as small steps towards making a bigdifference. Share Pass has tremendously helped in reducing the barriers totrial for Ola Share. It provides an easy way to lock in low, fixed fares on OlaShare rides and has seen phenomenal adoption through the #FarakPadtaHaicampaign. Being the pioneersof the ride sharing market in India, through #FarakPadtaHai, Ola is encouragingmore and more consumers to share resources in a bid to reduce the impact on theenvironment. Ola Share can beavailed at an affordable price of Rs 35 across Delhi NCR. Additionally, a10-ride Share Pass is available at just Rs 10, enabling pocket-friendly commute around NCR with shared rides at flat fares.
In addition toencouraging adoption of shared commute, Ola is also distributing Spider plantsaplings at various metro stations to commuters. Spider plants offer manyhealth benefits and is commonly used to remove harmful chemicals from the air,proving helpful in the current high pollution conditions.