Viu and Star Suvarna Launches McDowell’s No1 Soda No.1 Yaari with Shivanna
Bengaluru, 27th February, 2018: Friendship and brotherhood is the support system that sees millennials through moments of self-doubt and obstacles and is truly responsible for shaping them.McDowell’s No1 Soda by Diageo India and the global Video-on-Demand OTT service by Vuclip and PCCW – Viu, are now bringing alive such friendships of well-known personalities from real to reel life in a brand-new talk show called No. 1 Yaari with Shivanna in collaboration with Mindshare & Group M. The series will be hosted by superstar Shivrajkumar, who is known to be a true friend in the entertainment industry. The show will be simulcast on Viu & Star Suvarna starting 25th February, 2018, every Sunday 8.00-9.00PM
The show brings together for the first time as guests,Sandalwood stars and their real-life BFFs who will share their behind-the-doorsecrets, friendship defining moments & play interesting games withShivrajkumar, while the fans will be treated to some never seen before videosand the audience, get to ask their favorite stars questions to know thembetter.
“No. 1 Yaari is a first of its kind entertainingshow curated for the viewers that will help celebrate the spirit of brotherhoodand friendship. I value friendship since it has been one strong support pillarin my personal journey. As much as the stars are public figures, they have aside that is still private and under wraps and my job will be to help themopen-up. I would love them to share how their friendships have shaped them asindividuals as well as have the fans privy to some unrevealed fun and friendlymoments from their lives,” said Shivrajkumar,Actor & Anchor of the No.1 Yaari Show
Commenting the new show Amarpreet Singh,Executive Vice President & Portfolio Head, Marketing, Diageo India said,“Curating a show that is all about Yaari by joining hands with people whomatter, was always on our agenda. With McDowell’s No. 1 soda No.1 Yaariwith Shivanna we are excited to co-produce a show that brings youcloser to such stories of brotherhood between renowned artists which issomething audiences would look up to. Also, with this we look to take a stepforward in creating more engaging content to connect and engage with themillennials of today!”
Elaborating on the show, Sameer Gogate,Head of Monetization& Distribution, Viu India said, “With an endeavorto show premium content, we at Viu are extensively establishing contentfranchises that will appeal to the millennials nationwide. The franchise ‘No. 1Yaari’ is one such exciting addition to our original content library thatbrings fans in touch with the personal life of popular celebrities. AfterSuccess of the show in Telegu we are glad to extend our long-standingpartnership with Group M as we expand our content library with yet anotherengaging show hosted by an Iconic superstar of the Kanada film industry”
“It’s a great moment of delight for us to haveShivanna as the host for the very emotional and feel good show. It is a treatto see him with stars getting connected to one another and give the audienceglorious joyous time on Sundays at 8pm” –Spokesperson, Star Suvarna.
Mac Machaiah, Chief Innovation Officer, MindshareSouth Asia Commented- "After thegrand success that it enjoyed on its previous runs, this time, No. 1 Yaari willcelebrate the timeless friendships built between stars in the Kannadaentertainment industry. Mindshare is pleased and proud to have been able toco-produce it, and deliver such enriching, branded content to Indian viewers.Shedding light on the often unknown bonds built behind the scenes, itcelebrates the wonderful spirit of brotherhood and friendship. This is yetanother stepping stone on Mindshare's journey of creating unique shows andprograms for viewers in the country, spanning a variety of novel areas andsubjects, by utilising machine learning, creativity, adaptive marketing, andmore."
Viewers will be able to catch all episodes onthe Viu appexclusively– a one stop destination for premium original content