VIU PARTNERS WITH PHANTOM FILMS FOR ITS FIRST MOVIE IN INDIA, ‘HIGH JACK’
Pune 21st March, 2018: The premium video-on-demand service Viu, by Vuclip and PCCW, is teaming up with Bollywood’s ace production house Phantom Films to produce their upcoming movie HIGH JACK, further fortifying its strength as a pioneer in original content. Adding to its repertoire of insights driven content, Viu is taking the plunge into Bollywood. Today’s news is another step in the direction of its brand philosophy to create compelling and engaging content for millennials.
Directed byAkarsh Khurana, the film will feature digital sensation Sumeet Vyas, Pyaarka Punchnama fame Sonnalli Seygall, RJ Mantra, Kumud Mishra along withNipun Dharmadhikari and Amey Wagh. The story of HIGH JACK isabout a group of first time hijackers who get themselves into hilarioussituations, following a comedy of errors. The plot takes interesting twists andturns and is interspersed with new age screwball comedy. The film isslated to hit cinemas on the 20th of April.
VishalMaheshwari, Country Head- Viu India said, “Being in the contentcreation business, Viu is focused on innovating and providing an enrichedexperience for its Viu-ers. With the evolution of OTT and consumers' tastes,quality content rules and that's why collaborating on a film like HIGHJACK is apt for us. Like Viu, Phantom Films is known forexceptional audience experiences, and it gives us great pleasure to partnerwith them. This film is another step towards showcasing the best content on ourplatform.”
Says MadhuMantena, Producer, Phantom Films, “Associating with Viu gives us greatinsight into the online content watching audience’s mindset, and thus wepartnered with them on HIGH JACK, which brings some of the best webcontent talent together for the first time. It’s been a great experience, andwe are confident that the audience will love this madcap film.”
Followingthe theatrical release of High Jack, the movie will be available exclusivelyon www.viu.com and the Viu App.