Vivo India announces Aamir Khan as its new brand ambassador
Bangalore, 20th March, 2018: Vivo, the global premium smartphone brand, today announced Aamir Khan, one of the world’s highly acclaimed actors, as its brand ambassador for India. The eminent actor has been signed for Vivo’s future brand and product communication initiatives of Vivo India.
Capturingthe essence of brand Vivo, superstar Aamir Khan will soon be seen ina full-fledged marketing campaign around the upcoming products and will featurein a new television commercial.
Speakingon the announcement, Kenny Zeng, CMO, Vivo India said, “Weare thrilled about the possibilities that our partnership with one of theworld’s biggest superstars, Aamir Khan, will open up for Vivo in India. He mirrorsthe values of versatility, perfection and innovation that we steadfastly followat Vivo. This new association will enable us to explore newer avenues to reachour customers as we script our future growth strategy in India.”
Commentingon his association, Aamir Khan said, “Vivo as a brandembodies the spirit of innovation and meaningful disruption. Over the years,the brand has been constantly pushing the boundaries of smartphone technologyas we know it today to provide consumers with an enhanced mobility experience.I am enthused to be a part of Vivo’s transformative journey in India.”
Over thelast few years, Vivo has established an extensive retail presence to providevaried choices to consumers across the length and breadth of the country. Additionally,it has also launched an e-store and Experience Centre to provide phenomenalexperience to its valued customers. With sports as a key focus for brandbuilding, Vivo has invested heavily to associate with popular platforms such asIPL and Pro Kabaddi League.