VLCC celebrates ‘womanhood’: Launches “The Beauty-Full Month” campaign

Bangalore, 10th March, 2017: VLCC, a leader in beauty and wellness industry in India, today announced the roll out of its innovative “The Beauty-Full Month” campaign to celebrate womanhood across India. This multi-media marketing communications campaign, rolled out for the month of March 2017, aims to applaud the distinctiveness and beauty of every woman. The campaign is live on the company’s website,www.vlccwellness.com, its social media channels including Facebook, Twitter, Instagram and will also be supported with consumer engagement initiatives on-ground as well as print advertising. As a part of the campaign, VLCC is providing upto 50% discount on specific services on a particular day.

Conceptualizedin-house, basis research and insights, the campaign around the Beauty Servicesofferings by VLCC, is primarily designed to reach out to women across all agegroups. The campaign will run for the entire month of March where each day isdedicated to celebrate the 31 beautiful attributes of a woman. To complementeach attribute, 31 different services, one for each day, are being offered atall VLCC Wellness Centers across cities in India. 

On theroll-out of the campaign, Mrs. Vandana Luthra, Founder, VLCC, said,“Over the last 28 years, we have been working relentlessly to enable women tofeel self-confident and beautiful about themselves. We believe every woman isunique and we want women everywhere to celebrate their distinctiveness.Since no two women are the same, the beauty and wellness treatment offeredshould be tailor-made to celebrate their uniqueness. This campaign is our tokenof gratitude to all the wonderful women who make this world a better place. Thisis a unique campaign wherein we are extensively using digital as the leadmedium to connect with our consumers. We are confident that this innovativecampaign will enable us to reach out to a large number of women across thecountry.” 

The campaignis supported by online promotions and contest, on-ground activations, bloggersand influencer engagement, across the month. VLCC is promoting this campaignacross multiple digital formats using native stories, banner advertising, videopromotions etc. Additionally, Facebook Live sessions are being conducted aroundthe theme of the week, to increase consumer engagement. 


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