Volvo Cars forays into Uttar Pradesh with a new dealership – Speed Volvo

Bangalore, Tuesday, 1st August, 2017: Staying true to its commitment towards the India market, Volvo Cars, the Swedish luxury car company, has opened a new dealership, Speed Volvo, in Lucknow today. This is the fourth dealership that has come up this year, making it the 20th showroom overall for the brand. Volvo Cars intends to finish the current calendar year with more such openings. Lucknow, the capital city of Uttar Pradesh, is a critical market for the company and they plan to reach out and serve to the potential customers in this new territory. The showroom was inaugurated by Mr. Tom von Bonsdorff, Managing Director, Volvo Auto India.

Speed Volvo is a modern 4S dealership withshowroom and workshop located in the heart of automotivehub on Faizabad road. The 6000 sq ft showroom exudes Volvo’s retailphilosophy of cool outside - Warm Inside design and the fully operational 8000sq ft state-of-the-art service facility on the same road will cater to theincreasing demand of the high-end luxury cars across the region. Volvo Cars’association with the Speed Volvo marks the beginning of acohesive effort in Uttar Pradesh to expand the brand’s presence and achieve themid-term target of 10 percent segment share by 2020. Volvo Cars believes inproviding best-in-class experience to its esteemed customers and the companyensures a top-notch customer experience by giving utmost priority to specialtraining of the dealership staff.

 Announcing the opening of the showroom in thecity, Tom von Bonsdorff, Managing Director, Volvo Auto India said, “Welook at Lucknow as one of the major business centres in Uttar Pradesh and ourdealership here will cater to the growing affluent and discerning class. Withthe right partner in Lucknow, we are all set to provide modern Scandinavianproducts that exuberate luxury, technology, comfort and Volvo’s legendarysafety. Apart from this we are committed to best-in-class services for ourcustomers here.”

The occasionalso witnessed the regional launch of V90 Cross Country. Speakingfurther about the car, Tom said, “Volvo V90 Cross Country is anembodiment of a perfect ‘Get Away’. The car has remarkable off-roadingperformance, on-road comfort, safety and luxury. It is designed for Indian roadconditions and is in sync with the new-age luxury customer’s lifestyle ofseeking a weekend escape. We have a good equity for our brand in this part ofIndia and we are confident that our new partners Speed Volvo will help usleverage the brand’s potential in the luxury car segment.” 

Vidit Narain, Dealer Principal, Speed Volvo said, “Weare delighted to associate with the brand that is known for its world-classsafety, distinguished Scandinavian luxury and humane technology. We aim to sellthe entire range of Volvo Cars from this dealership and service our customersin a way that befits the brand’s reputation. The team is now geared up and weare confident towards contributing to the success of Volvo Cars in India.”


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