Watch Unlimited videos, Win assured Cashback and exciting Prizes with Idea recharges

Mumbai, 8th June 2018: Idea Cellular has launched a mega campaign for its prepaid customers providing a bonanza of offerings including unlimited calls with abundant data, assured cashback and exciting prizes such as car, bikes, smartphones on its recharges.

There hasbeen an exponential rise in data usage leading to an all-time high mobile videoconsumption in India. In fact, India’s total data consumption has crossed thatof US and China combined, making it the world leader. Idea’snew campaign isaimed at further bolstering data consumption through video viewing, whileincentivising customers through cashback and other prizes. 

Idea has launched an exciting new offer titled Jeeto Bejhijhak,wherein Idea customers need to recharge with Rs. 100 and above to get assuredcoupon of Rs. 20 which is redeemable on Idea website and app on next rechargeof Rs. 199 and above. The offer is available from 5th June, 2018 to 15th August,2018. 

Idea hasplanned a 360 degree brand campaign to promote the offer, with the theme ‘Dekhtejao Bejhijhak’, which has gone on air today. 

Speaking onthe new campaign Mr. Sashi Shankar, Chief Marketing Officer, IdeaCellular, said, Idea is a strong 4G player and the newcampaign is a celebration of endless video watching owing to UnlimitedRecharges that offer abundant data on Idea 4G.” 

“Thetarget audience for this campaign are existing data users, for whom online hasnow become a way of life – be it for inspiration and education through video,or for more intimate connections (through video call), or to keep in touch withfriends and family, or just for pure indulgent entertainment. They wish to haveuncompromising access to all of this, without having to worry about running outof data or content,”adds Mr. Shankar. 

The new adis an extension of the “video platform” that Idea has owned starting with the#LookLook campaign, followed by ‘Dekhte hi dekhte duniya badal jayegi’, thathas made Idea 4G synonymous with video watching. Idea’s latest TVC brings outsituations of uninterrupted data-happiness showing a boy binge-watching hisfavourite shows/movies, a girl talking non-stop on a video call and another boyusing Idea’s apps (Music, Movies & TV and Games) with his friends andfamily. The TVC has been executed in the unique Idea way, bringing out theelement of quirk, incredible music and a unique retro catchy tune and lyrics byacclaimed Bollywood music director, Amit Trivedi. 

Additionally,the TVC’s foot tapping track contemporizes Kabir’s doha – ‘Kal Dekhe so aajdekh, aaj dekhe so ‘Right Now’, highlighting today’s generation’smotto of living in the moment, hunger for on-demand video content and thereforethe need for abundant 4G data. 

The ‘DekhteJao, bejhijak with Idea 4G’ campaign will be an integrated 360campaign, spanning across 104 Television channels, Radio, OOH and Digital. 

Watch thenew Idea ad on https://youtu.be/gZ_rR3w22qM


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