Weavers and designers from Assam shine at Nagaland edition of North East India Fashion Week

October 03, 2017: The Nagaland edition of the North East India Fashion Week - The Khadi Movement, building up for the premier fashion event’s 3rd edition in Itanagar from 10th to 12th November, was held on September 30, Saturday at IDIDL Don Bosco School, Riverbelt Colony in Dimapur.

The NorthEast India Fashion Week is dedicated to globalize the social and culturalaspects of the different tribes of north east India.

The Nagalandedition of the event, christened ‘The Khadi Movement- Assam Edition’ onSaturday evening, was an insight to what’s in store for the guests at thethree-day fashion extravaganza in Itanagar from 10th to 12th November.The event is conceptualized to inspire and encourage the upcominghandicraft artisans and designers of the region who are working exclusivelytowards the promotion of northeast fabrics and culture. The Nagaland editionwitnessed the participation of over 20 designers and indigenous weavers.

Speaking onthe occasion, chief executive officer of North East India Fashion Week -The Khadi Movement, Yana Ngoba said, “North East IndiaFashion Week is committed to support upcoming and established talenteddesigners from the region. We at North East India Fashion Week, along with ourpartner NGOs, aim to help these weavers and designers from the region to createa niche for themselves. We are working in the field of training,marketing, skill development, capacity building, cluster development, andpromotion of handicraft artisans of the region for the last 7 years. TheNorth East India Fashion Week is a reflection of thisjourney.”

“Peoplewere very happy and appreciated 60 year old weaver Ratan Yak from ArunachalPradesh who although being a heart patient was very excited to show hercollection. Audience also appreciated the show by saying that they have neverseen such sober fashion show before”, adds Yana Ngoba.

Highlightingabout the Assam edition of the fashion week, Gloria Ovung, chiefoperating officer for the Nagaland edition, said that the event is aprelude to the grand showcase that awaits fashion enthusiasts in Itanagar laterthis year. “The NEIFW is a movement to provide a congressional platform totell the stories of nature and connect the world through tale-telling clothesand creations. Come and witness the nature's stories through yarn and beads inGuwahati,” said Gloria Ovung.

Talkingabout the relationship of fashion with tourism, Yana Ngoba said, “Wedesire to make a unique and positive contributionthrough fashion design. Tourism has vast potentials in the north eastIndia region and if fashion can be integrated with tourism the overall industrywill see a lot of positive change. We at North East India Fashion Week - TheKhadi Movement, are trying our best to promote fashion tourism or culturetourism and explore the possible role the fashion industry can play in NorthEast tourism sector.” Yana added that North East India Fashion Week’s motoof promote and support the yarn makers, weavers, designers and craftsman willhelp the northeast culture tourism industry.

North EastIndia Fashion Week - The Khadi Movement believes that it is very important topreserve the northeast region’s rich fabrics, traditional handlooms andhandicrafts, and very few of the designers from the region are making an effortto do so. Their mission is to promote and preserve the vast variety ofindigenous textiles and crafts that are slowly losing popularity amongst theyounger generation, through fashion shows and help create businessand branding opportunities for industries directly or indirectly engaged inretailing handloom, textile fashion and life.

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