Whirlpool forays into Commercial appliances segment

Bangalore, Tuesday, and 9th January, 2018: Whirlpool of India, a subsidiary of Whirlpool Corporation, announced its foray into the commercial appliance segment today by launching a new innovative range of products from its European product including dishwashers, ovens and ice makers with state-of-the-art technology. Whirlpool is currently eyeing a five per cent market share in the commercial appliance industry. The launch of new product range is part of company’s aggressive growth plans in order to expand its presence in new adjacent product categories.

Speaking at thelaunch, Mr. Sunil D’Souza,Managing Director, Whirlpool of India said, “With the number of restaurants, hotels, institutes, hospitalsand food service businesses growing in the country, we see hugeopportunity for commercial appliances in India. Currently, the B2B market size of Kitchen equipment in India is INR1900Cr & Laundry equipment is INR 5000Cr with growth rate of 10-12 percentannually. We are foraying into the Kitchen equipment market of the commercialindustry initially and eying a total of five percent market share.” Whirlpoolhas already partnered with distributors and foodservice consultants in Indiaand has started seeding in its appliances. Initially, Whirlpool’s commercialproducts will be available in larger cities like Chennai, New Delhi, Mumbai,Bengaluru, Kolkata and Pune and slowly expanded to other cities in a phasedmanner. These appliances are expected to be installed in hotels, institutes,restaurants, bars and hospitals. 

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