Wild Stone bursts the masculine myths with #NotAMan campaign
December 04, 2017: Wild Stone, one of the leading fragrance brands for men in the country launched #NotAMan campaign on International Men’s Day. The campaign had given a refreshing twist to the Men’s day celebrations by provoking men to realize what it means to be a real man and burst stereotypes related to masculinity. The brand innovatively conveys the message that the true essence of Men’s Day celebration can be achieved only when men realize their responsibility and take ownership of ensuring that women are truly respected and appreciated, thereby making society a better place to live in.
Leveraging the vastreach of social media through platforms like Facebook, Twitter and Instagram,Wild Stone engaged with prominent male bloggers and influencers from differentgenres like fashion, travel and technology to drive credible conversationsaround the theme. The popular men’s fragrance brand roped in famous Indiancelebrities like SuyyashRai –a popular television actor and ex-Big Boss contestantand JaeyGajera,-India’s most famous celebrity blogger to create a buzzaround the campaign. The campaign was widely accepted across geographies andeven caught eyeballs of international activists like Cindy Gallop. #NotAManreached over 7.2 million Twitterati, garnered a massive 55 million impressionsand received 7500+ conversations. A customized photo frame for Facebook userswas created to share users’ thoughts and experiences. The specially designedFacebook frame reached over 50,000 users and received 13k interactions acrossgeographies. The campaign was also amplified via Instagram and Whatsapp usingbranded and user generated content. #NotAMan hash tag was acknowledged by usersacross platforms and compelled men to recognize the true qualities that go intomaking a man a true gentleman.
Speaking about thecampaign, Mr. Narendra Kumar Daga,Managing Director, McNROE Consumer Products said, “OnInternational Men’s Day, we should cherish and celebrate the contributions andachievements that men make for their partners and families. It becomesessential for men to acknowledge the injustice done to women in our society andchange is the need of the hour.”