WILD STONE co-sponsors Tri-Nation series: Nidahas Trophy 2018
March 7, 2018: WILD STONE, a leading men’s grooming brand from India, will co-sponsor the tri-nation T20 Nidahas Trophy 2018.Speaking on the association, Indian Perfumery Genius &Managing Director, McNROE Consumer Products, Mr. Narendra Kumar Daga feels, “Sri Lanka is a lucrative market for premium fragrances and we have observed healthy acceptance for WILD STONE-RED across key markets. Cricket has given us an opportunity to connect with our young audience.”
Like traditional cricket, WILD STONE, too has crossedmany an international boundary to acquire mass appeal amongst its target audienceacross the sub-continent. In line with its popular caption, “Log to NoticeKarenge”, WILD STONE’s “Most Noticeable Player of the Match” trophywill be awarded to the most deserving player for every match.Besidesrecognizing the spirit of sportsmanship, the brand is currently hosting acontest for its growing consumer base in the island country. Contest winnerswill bag audience passes and watch the match live at R. Premadasa Stadium inColombo,Sri Lanka.Meanwhile, WILD STONE’s Facebook Page will also featurecandid shots of stadium audience captioned as #WildStoneNoticeableCelebritiesamongstother interesting digital campaigns.
Mr. Sanjay Srivastava, Chief Business Officer,McNROE Consumer Products said, ‘WILD STONEhas received enormous support and appreciation across Sri Lanka and we aredelighted to be associated with Nidahas Trophy 2018. We look forward to a longterm association with our Sri Lankan consumers.’ Founded in 1998to celebrate the Spirit of Independence, this year the tournament will featurethree south-east Asian cricketing giants - India, Bangladesh and Sri Lanka. Thetri-nation series is being hosted in R. Premadasa Stadium from 6th to18th March 2018 and will follow the T-20 game format.