Wipro Consumer Care enters Hair oil segment with Chandrika
Bangalore, April 18, 2018: Wipro Consumer Care and Lighting, a leading FMCG major has entered the hair oil category with the launch of Chandrika Ayurvedic Hair Oil in Kerala market. “Chandrika” is synonymous with Ayurvedic soap and has history of more than 75 years.
Chandrika Ayurvedic Hair Oil comes with a uniqueformulation of 15 potent Ayurvedic herbs that help in reduced hair fall andstronger hair coupled with enhanced fragrance and provides nourishment forhair. It is availablein 95 ml & 300 ml units and priced at Rs 75 & 210 respectively.
Chandrika Ayurvedic Hair Oil is made through anancient authentic Ayurvedic Kaachiya Enna process where theAyurvedic herbs are slow cooked in pure coconut oil to extract the maximumgoodness from each herb. The Hair Oil contains ingredients such as amla,hibiscus, bhringaraja, aloe vera, vettiver, neeli, fenugreek, rosemary oil,curry leaves, brahmi, heena, haritaki, jatamansi, manjishta, nirgundi, whichare processed in coconut oil.
Commenting on the launch, Mr. Anil Chugh, ChiefExecutive at Wipro Consumer Care, said “With thislaunch, Wipro Consumer Care enters the hair oil segment. For several decadesnow, Chandrika is a trusted Ayurveda soap brand. It is also one of the fewhandmade soap brands in the country, today. We have packed the goodness ofAyurveda and kaachiya enna process in Chandrika Ayurvedic HairOil.
For more than 75 years, Chandrika has been the beautysecret of millions of women and the brand has delivered on the promise throughsuperior product offerings with trusted natural ingredients. Chandrika is nowamong the leading brands in Wipro Consumer Care and Lighting portfolio. In thelast few years, Chandrika has grown to become the leader in the Natural Soapspace in Kerala. Over the years, the brand has grown from a single soap brandto soap variants, facewash, and Handwash .