Wipro Consumer Care launches a unique range of floral fragrances from Yardley

Bangalore, 21 June 2018: Yardley, a heritage personal care brand from Wipro Consumer Care & Lighting has launched an array of “daily wear perfumes. The Modern Indian Woman, who is a perfect amalgamation of beauty, confidence, and elegance, inspires this contemporary range of Eau De Cologne from The House of Yardley. These perfumes are a unique blend of finest floral fragrances crafted to last through the day. The colour palette sets the tone for the season in elegant purple, yellow, pink and aqua blue. This new range has four floral fragrances priced at Rs. 499 for 100ml.

The Dailywear perfumes come in Morning Dew, London Mist, Autumn Bloom and Country Breezevariants.

MorningDew - Waking upto a picture perfect Dewy Morning in London, overlooking the Thames, as the suncaresses the smile on your face and sets you in the playful cheery start, thisfragrance is delicately crafted with Freesia & rose, sprinkled with freshmandarins finishing off with a woody undertone.

LondonMist - Capturingthe “Romance of being a woman”, this fruity floral lets you escape to the mistycountryside of England, walking you through delightful meadows, and giving youreyes a floral feast to relish

AutumnBloom - Asensual sweet oriental fragrance, reminiscent of Autumn in Britain, when theleaves turn golden, the sky seems bluer and the air has a crisp chill making ita great time for leisurely walks, stopping by to enjoy the spectacular views ofthe valley.

CountryBreeze - Fillingyou up with the scents of rural England, this charming fragrance captures themood of the lush, untouched meadows of rural England, as the gentle breezefills the air with the fragrance of its flowers, capturing the innocence andthe dominance of the valley.     

Speaking onthe launch, Mr. Manish Vyas, Consumer Care – Vice President andBusiness Head Yardley India, said “Over the years, Yardley of London isloved and admired for its beautiful floral fragrances that are timelessclassics worn by women of all ages. We are delighted to introduce Yardley DailyWear Perfumes. This range aims at making daily usage of perfumes a habit inIndia. It is targeted at discerning users who seek products with a higheffectiveness, unique image and an original concept. We are confident that thisnewly introduced range will further enhance the Yardley brand in India.”

Establishedin 1770, Yardley is one of the world’s oldest living brands in the personalcare category with fragrance, bath & shower and skin care products. It is apremium priced brand and is one of the few personal care brands, which has beenbestowed with the honour of six prestigious Royal Warrants over the past 245years.

YardleyDaily Wear Perfumes now available at www.shop.yardleyoflondon.com


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