With its strong focus on regional language content
New Delhi, April May 2, 2018: Momspresso, the leading multilingual content platform for moms across India, has announced its robust expansion plans. Buoyed by its 10 million visits every month, Momspresso is fast inching towards its target of hitting the INR 150-crore milestone in revenue by FY21. Having cemented its focus on regional and vernacular content to become accessible to more mothers across geographies, the platform is also poised to reach out to 70% of all Indian moms over the next 5 years.
Thecarefully curated content on Momspresso has not just been offering mums acrossIndia a way to share their personal experiences and draw support from others inthe community, it has also become a medium for them to gain recognition and arenewed sense of confidence. In a bid to attract more mums and help them enrichtheir journeys as mothers, wives, daughters, and – most of all – women, theplatform has been pushing the envelope in terms of democratizing contentcreating capabilities. Users can quickly set up their own blog and expressthemselves freely to other like-minded mothers in 7 different languages, namelyEnglish, Hindi, Bengali, Marathi, Telugu, Tamil, and Kannada.
The factthat more and more mums from non-metro cities are attracted to the platform isvisible from the site traffic statistics. The second highest number of users onMomspresso is from Lucknow while many non-metro cities such as Patna, Agra, andJaipur make up the top 10 geographies that have witnessed maximum traction.
Speaking onthe future plans, Mr. Vishal Gupta, Co-founder & CEOMomspresso “The growth in popularity that Momspresso has witnessedso far is truly overwhelming. When mommy-bloggers on the site express how theyhave reinvented and rediscovered themselves through the platform, we feelimbued with renewed energy to reach more mothers in every part of India. Tothis end, we are focused on making the platform more accessible by adding moreregional languages and enhancing our focus on vernacular content.”
The ease ofmobile-based blogging that Momspresso offers has further bolstered itspopularity, enabling moms, whose only medium of connecting with the worldoutside is their phones, to easily express themselves. This has resulted in theextensive library of user-generated blogs that the platform boasts of today,with a whopping 50,000 blogs by 6000 mums written across the seven languages.Apart from blogging, Momspresso also has a dedicated video channel, MomspressoTV, which deals with various aspects of being a mother.
Momspresso’srevenue model is based on native content (blogs and videos), blogger meets, andbrand-focused solutions. It works with over 75 top brands, and has long-termengagements with Nestle, Dettol, Pampers, J&J, Horlicks, and Dove amongstothers.
Thespokesperson Mr. Vishal Gupta added, “As we have a vast andgrowing dedicated user base and the largest repository of user-generatedcontent in our category, we have managed to make significant headway in termsof brand integrations and monetization. Since moms make up the target audiencefor a huge variety of brands, we look forward to working with 200 brands in thenext three years and to achieving our target of INR 150 crore in revenue by theend of FY2020-21.”
The companyhas already reached breakeven point and generated revenue to the tune of INR15 crore in FY18. Through its consistent focus on making users not just consumebut also contribute content on the platform, as well as on building strongpartnerships with influential brands, Momspresso is well placed to augment itsincome ten-fold over the next few years.