Women driving demand for used cars with extra care
27 July 2020: Spinny – a complete online-to-offline retail platform for buying and selling preowned or used cars – has sold more than 1,200 cars since lockdown 4.0 began. The company has observed a 400% increase in queries from women buyers since preowned cars are now considered a ‘necessity’ for urban households. For the safety of all customers and employees, Spinny has processed all orders #WithExtraCare via a contactless delivery system.
As women are inconvenienced by social distancing and otherCOVID-19 related restrictions, owning a car is now seen as the swiftest, safestway of personal mobility. Due to the liquidity crunch, however, along withother customers, women are opting for preowned cars. Therefore, Spinny isproviding a safe modern-day solution at each touch-point keeping ‘CustomerConvenience’ and safety at the center of every experience. Since the lockdown,the number of women customers is estimated to be 20% compared to 10% women carbuyers in 2019.
Commenting on the trend of women preferring preowned cars, NirajSingh, CEO & Co-Founder – Spinnysaid: “The ongoing pandemic has created unprecedented challenges for customers,including women. Be it buying, selling, online ordering, home-test drives orhome deliveries, we have set industry standards in zero-contactprocesses. Men try but women helm the responsibilities of the safety ofthe family in a household, and with the rising enquires, it's evident thatwomen wouldn't compromise in safety in transportation for any household.''
In its Home Test Drive #WithExtraCare, Spinnyrigorously follows the necessary precautions as per WHO guidelines, with safetyas the top priority. Once on the website or app, buyers go through three simplesteps for zero-contact home delivery of their chosen car. Thereby, Spinny hasprocessed numerous orders since lockdown 4.0. In facilitating online purchases,the process is wholly transparent. The car’s entire history is online with HDimages covering every angle of the vehicle. Customers are given a real-timevirtual tour in viewing the car. All Spinny cars displayed on the portal areavailable for a home-test drive at the customer’s convenience.
Besides, Spinny stringently ensures employee hygiene.Screened for temperatures daily, the staff adheres to all social distancingnorms while attending to customers. Across cities, Spinny car hubs function asdeep sanitization zones where each car is sanitized before and after every testdrive with special focus on frequently-touched areas. During the test drive,customers receive a complimentary safety kit comprising masks, gloves andsanitizers. Once satisfied, the customer can buy the car on the spot after thetest drive or request home delivery.
Spinny is redefining the auto retail of preowned cars viaits seamless ‘phygital’ purchase process. Since its inception, Spinny hasearned the trust of 10,000-plus customers. Currently, it operates in six cities– Delhi, Gurgaon, Noida, Bangalore, Hyderabad and Pune – via 10 car hubs. Withits No Haggling Fixed Price Assurance, 1-Year Warranty and 5-Day No QuestionsAsked Money-Back Guarantee, Spinny has gained customers’ trust while augmentingtheir premium buying experience.