Xiaomi concludes the first ‘Run with Mi: Powered by Mi Band – HRX Edition’
BENGALURU, 2nd April 2018 — Xiaomi, India’s Number 1 smartphone brand today concluded its first ‘Run with Mi: Powered by Mi Band – HRX Edition’ in Bengaluru. Run with Mi is a step forward from Xiaomi to encourage India to spend a little more time towards a fitter self.
The run was conductedin partnership with HRX and Hrithik Roshan, Founder, HRX flewdown to participate with 1000+ other participants in the state capital ofKarnataka. ‘Run with Mi’ denotes the common brand philosophy of providingconsumers with the best, which resonates with both HRX and Xiaomi’s brandvision for its products. Both the brands believe in having a large array offitness products at delightful prices. Run with Mi’s aim is to build a cultureand environment of a better and healthier lifestyle for all.
In September2017, HRX and Xiaomi jointly forayed into the fitness wearable category inIndia with the launch of Mi Band HRX Edition. Founded upon a common philosophyof providing high quality, innovative products and aimed at cultivating ahealthy environment, #RunWithMi is an extension of the successful partnershipbetween the two brands.
The runwhich was divided in two categories - 3 km and 5 km run, commenced from EmbassyManyata Tech Park in Bengaluru and was flagged-off by the Bollywood heartthrobHrithik Roshan, Founder, HRX and Manu Kumar Jain, Vice President, Xiaomi andManaging Director, Xiaomi India.
At theevent, Manu Kumar Jain, Vice President, Xiaomi and Managing Director, XiaomiIndia said, “It gives us immense pleasure to haveorganized our first ‘Run With Mi’ powered by the partnership with HRX. BothXiaomi and HRX are committed to propagating a culture of fitness and we hopethat ‘Run with Mi’ motivates people to follow a healthier way of life. Ourproduct philosophy for Mi Band and HRX work on the common brand ideology ofproviding high-quality products at honest pricing, which has enabled us to takethis partnership ahead. The Mi Band- HRX Edition was very well received by MiFans and efforts to offer innovative products to all our customers will remainconsistent. We are thankful to people who took time out to run with ustoday. Further, replicating the success of this year’s run, Xiaomi plans tocontinue this initiative and work towards making the marathon an annual event.”
Hrithik Roshan,Founder, HRX said, "#RUNWITHMI is a collaborative effort byXiaomi India and HRX to bring together runners of all age groups for the mainpurpose of fulfilling the dream of making a fitter India. We at HRX and Xiaomiwant to continue building such properties and products that reach out to themasses and help them maintain discipline and commitment to keep up a healthylifestyle"
MilindSoman who likesto be known as a tree lover and running person also joined Run With Mi topromote the cause of fitness and wellbeing. He said, “I have always been abig promoter of the easiest, no fuss form of workout – which is running. I amso proud of Xiaomi to have kickstarted this annual property of Run With Mi:Powered by Mi Band – HRX Edition focusing entirely on fitness. Being a strong believerof the same philosophy, I was absolutely kicked to run for this cause and had ablast with all the Mi Fans.”
The fitnesslandscape in India is evolving with more people becoming cognizant aboutleading healthier lives. Moreover, sedentary jobs and increasing number oflifestyle-related ailments, have also boosted interest in fitness-relatedactivities. ‘Run with Mi’ is an effort by both the companies to encourageindividuals to make healthier choices.