YuppTV unveils originals, bringing unconventionalstorytelling and cinematic brilliance
Bangalore 20th March 2017: Mr. Uday Reddy, Founder and CEO of YuppTValong with YuppTV’s Brand Ambassador “Superstar Mahesh Babu” has launched YuppTV Originals, the OTT platform’s foray into original content production. Exploring concepts beyond cinema, YuppTV Originals is set to bring forth unconventional story telling in collaboration with the top talent from the movie industry. This new content will be available in episodic format for the digital audience, exclusively on YuppTV’splatform.
At thelaunch, Uday Reddy, Founder and CEO of YuppTV said, “We disrupted theentertainment sector with technology by launching YuppTV in 2006. Now withYuppTVOriginals, we aim to disrupt the content space, following the needs ofour evolving audience, and our vision of providing high-quality engagingcontent. Besides, YuppTV Originals will empower the content creators byproviding direct access to the audience and thereby streamlining distribution.I’d further extend heartiest welcome to our associates from the filmfraternity, ensuring optimum growth for the content ecosystem.”
Speaking onthe occasion, Tollywood SuperstarMahesh Babu said, “I congratulate YuppTV forthis novel concept and associating with big names in the industry. I amconfident that ‘YuppTVOriginals’ will have a wide reach, and recommend artistsand visionaries from the industry to make use of this opportunity to showcasetheir creative pursuits and connect instantly with the internet audience.”
YuppTVOriginal’s initial focus to be on regional contentin episodic format, whilealso making endeavors for Feature Film Production. To produce their first fewseries, YuppTV has associated with prominent production houses such asI-candycreation, Early Morning Tales – a division of Vijayanthi Movies,TrendLoud – Thedigital arm of Vision Times, Madhura Entertainment and Tamada Media.
Commentingon the partnership, popular Tollywood Director Deva Katta- said “Originals provide immense creativefreedom for the evolving talent in the industry. As YuppTV provides a directreach to the audience it will also help us pool in fresh talent and bring theircreativity to the spotlight. Myself, my partner Krishna Vijay and our companyiCandy Creations is delighted to be part of Originals and look forward to a prolongedpartnership in producing engaging new-age content.”
YuppTVOriginals’ first mini-series, Endukila, presented by Deva Katta’ iCandyCreations, written and directed by LaxmanKarya will be launched duringUgadi,followed by another exciting series produced by SwapnaDutt’s EarlyMorning Tales-a division ofVijayanthi Movies and director supervision byNandini Reddy. Catering to global audiences, YuppTV is overcoming the languagebarrier by including subtitles and will be dubbed in other languages. YuppTV isfurther calling out the talent in the industry to come on-board and become partof this digital evolution.
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