Zee Kannada Launches an Anti-Ragging Campaign Across 25 Colleges in Karnataka
Bangalore, 6th June 2018: Zee Kannada, a leading general entertainment channel in Karnataka known for its diverse content and shows centred on inspiring characters, has launched a Karnataka-wide Anti-Ragging Campaign. With students from across the State moving to bigger cities in order to pursue their higher studies, the channel has taken up the responsibility to spread awareness against the ill-effects of ragging. Zee Kannada’s latest show, Kamali, will front the campaign, emphasising positive change among the student community in Karnataka.
Kamali is the story of a young village girl's quest to excel in academics and become a Kabaddi professional, while fighting against all odds. Essayed by actor Amulya, Kamali embodies strength and determination despite several roadblocks, ragging being one of them when she moves to the big city to continue her passion for Kabaddi and studies.
Ragging is an issue plaguing educational institutions throughout the country and through this campaign, Zee Kannada will reach out to students in a unique attempt to inform them on the harmful repercussions. By way of theatre and postcard distribution, the campaign was launched earlier today, starting with Bengaluru. The channel has visited four colleges in the city SuranaCollege Peenya, Sri Lakshmi Group of Institution and SuranaCollege Kengeri. This will be followed in 25 colleges across different towns in Karnataka, including Tumkur, Hassan, Shimoga, Chikmagalur, and Hubli.
Ina novel approach aimed at connecting with the millennial student community, theprogramme in each college will feature a skit performed by a four-member troupethat showcased how ragging can negatively impact one’s life. Following the skitand games, Kamali-styled postcards will be handed over to the students,containing a helpline number for those affected by ragging. Featuring ananti-ragging message, these postcards will urge affected students to speak outand share their experiences. Zee Kannada's representatives will be on-locationto address any grievances and direct them accordingly. Students will beencouraged to actively participate in the one-hour programme, flavoured withboth performances and informational and determining content.
Commentingon the launch of the campaign, RaghavendraHunsur, Business Head, Zee Kannadasaid, “Ragging has been a persistent issue in the country and we have taken itupon ourselves at Zee Kannada to see how best we can curb this issue. With ournewly-launched show Kamali in the forefront of this campaign, our intent is tospread awareness on the after-effects of ragging among the student communityand encourage those who have been affected.”