Zee Kannada Launches an Anti-Ragging Campaign Across 25 Colleges in Karnataka

Bangalore, 6th June 2018: Zee Kannada, a leading general entertainment channel in Karnataka known for its diverse content and shows centred on inspiring characters, has launched a Karnataka-wide Anti-Ragging Campaign. With students from across the State moving to bigger cities in order to pursue their higher studies, the channel has taken up the responsibility to spread awareness against the ill-effects of ragging. Zee Kannada’s latest show, Kamali, will front the campaign, emphasising positive change among the student community in Karnataka.

Kamali isthe story of a young village girl's quest to excel in academics and become aKabaddi professional, while fighting against all odds. Essayed by actor Amulya,Kamali embodies strength and determination despite several roadblocks, raggingbeing one of them when she moves to the big city to continue her passion forKabaddi and studies.

Ragging isan issue plaguing educational institutions throughout the country and throughthis campaign, Zee Kannada will reach out to students in a unique attempt toinform them on the harmful repercussions. By way of theatre and postcarddistribution, the campaign was launched earlier today, starting with Bengaluru.The channel has visited four colleges in the city Surana College Peenya, SriLakshmi Group of Institution and Surana College Kengeri. This will be followedby a roadshow in 25 colleges across different towns in Karnataka, includingTumkur, Hassan, Shimoga, Chikmagalur, and Hubli.

In a novelapproach aimed at connecting with the millennial student community, theprogramme in each college will feature a skit performed by a four-member troupethat showcased how ragging can negatively impact one’s life. Following the skitand games, Kamali-styled postcards will be handed over to the students,containing a helpline number for those affected by ragging. Featuring ananti-ragging message, these postcards will urge affected students to speak outand share their experiences. Zee Kannada's representatives will be on-locationto address any grievances and direct them accordingly. Students will beencouraged to actively participate in the one-hour programme, flavoured withboth performances and informational and determining content.

Commentingon the launch of the campaign, Raghavendra Hunsur, Business Head, Zee Kannadasaid, “Ragging has been a persistent issue in the country and we havetaken it upon ourselves at Zee Kannada to see how best we can curb this issue.With our newly-launched show Kamali in the forefront of this campaign, ourintent is to spread awareness on the after-effects of ragging among the studentcommunity and encourage those who have been affected.”

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