Zeven Signs Long Term Deal With All India Tennis Association
Bangalore, February 3, 2017: Zeven, India’s very own performance sports brand, announced its partnership with The All India Tennis Association (AITA). This association with AITA, the governing body of tennis in India is a key step taken by Zeven towards achieving its mission of transforming sports in India.
Commentingon the partnership with the AITA, Poojaa Kumar Deepak, Leader – Marketing,Zeven said “ Our research tells us that Tennis is the third most popularsport in the country. With this partnership we aim to deliver our qualityproduct to both the senior and junior teams which in turn we believe willinspire the tennis fans to " Live To Play"
Speakingabout this association with Zeven, Mr. Hironmoy Chatterjee , CEO, AITAannounced "We are happy to announce this partnership with Zeven,after their foray with RCB in the IPL. We are glad both our Davis cup and Fedcup teams will get to use specific product made for the Indian Athlete andIndian climate conditions.