National, 27th March, 2025 – In an era where regional voices are shaping the future of content consumption, B.I.G Media Communications is proud to launch Native, a groundbreaking initiative designed to transform the digital landscape in India. Native is dedicated to helping regional creators and enabling brands to connect with the heart and soul of local audiences in an authentic, meaningful way. By tapping into India’s vibrant linguistic diversity, Native is poised to become the go-to venture for regional creators, making it easier than ever for them to scale their content and collaborate with leading brands.
As digital consumption surges across India, a significant shift has taken place – regional content is no longer a niche but a dominant force. According to recent reports, regional digital content now accounts for nearly 50% of India’s online consumption, and this number is only set to rise. The demand for content in vernacular languages such as Hindi, Tamil, Telugu, Bengali, and more is at an all-time high, with millions of users flocking to platforms that cater to their linguistic preferences. Native is strategically positioned to support this growing wave, offering tailored resources, mentorship programs, and brand partnerships to give regional creators the tools they need to thrive.
Suyog, Co-founder of B.I.G Media Communications, shared his excitement about the launch: “Native is not just a new vertical for us to launch; it’s a vision to harness the incredible potential of India’s regional creators. The cultural and linguistic diversity of this country is an untapped reservoir of creativity. We want to ensure that these voices aren’t just heard – they’re celebrated and empowered.”
India’s digital content landscape is experiencing a seismic shift. Over the last five years, the rise of regional content creators has been nothing short of extraordinary, with the internet and OTT platforms becoming key catalysts for this transformation. Today, 57% of urban internet users prefer consuming content in regional languages over English, and the industry is expected to reach a staggering $10.07 billion by 2025. With the increasing consumption of regional content, there’s a clear and growing demand for hyper-local, authentic connections between brands and their audiences.
For brands, the shift toward regional content is an opportunity to engage with consumers on a deeper, more personalized level. Unlike traditional digital advertising, influencer-led marketing resonates more effectively with regional audiences. Research shows that regional consumers are more likely to engage with content in their native languages, leading to higher levels of trust and loyalty. With more than 30 brand collaborations already under its belt, Native is helping brands reach their target consumers through tailored, hyper-local marketing strategies that deliver measurable results.
As brands increasingly look to tap into regional markets, Native is becoming the bridge that connects them to creators who understand the pulse of local audiences.
Samay, Co-founder of B.I.G Media Communications, emphasized: “Regional content offers a unique advantage – it’s authentic, relatable, and deeply connected to people’s everyday lives. Our mission is simple – to empower both creators and brands to tell stories that resonate with audiences in ways that mainstream content simply can’t.”
At its core, Native is about creating opportunities for growth. For creators, this means access to monetization options, brand collaborations, and the chance to scale their content across platforms. For brands, it means reaching their audience through authentic, localized content that drives meaningful engagement. With a robust network of over 15 regional creators already onboard, Native is set to onboard over 100 creators from diverse regions in its first year. The platform is also committed to expanding its footprint across India by hiring managers fluent in regional languages, ensuring that language barriers are a thing of the past.
Native’s creators are set to benefit from a host of opportunities, including the chance to increase their revenue by up to 400% in the coming months. With more than 30 brands already collaborating on recurring campaigns, Native is proving that regional content is not just a trend – it’s the future of digital marketing in India.
As Native continues to grow, its vision is clear – to empower creators, elevate regional content, and connect brands with their audiences in the most authentic way possible. In the coming year, Native aims to onboard over 100 creators, secure sustained brand collaborations, and create exciting opportunities for regional talent to shine on national and international stages.
