Bangalore, 30th May 2026: Iron Asylum successfully concluded its flagship fitness event, ‘Perform By ProSupps – The Hyde Edition’, at Hyfit Fitness Club, HSR Layout, bringing together Bengaluru’s thriving fitness community for a high-energy day of strength, endurance, and competitive spirit.
Hosted on a purpose-built 10,900 sq. ft. competition floor, the event witnessed an overwhelming response with 500–700 participants competing across six slots and an estimated total footfall of over 2,000 attendees throughout the day.
Designed as a first-of-its-kind multi-discipline fitness championship, Perform featured seven simultaneous competitive stations, including Pull Ups, Dead Hang, Push Ups, Plate Hold, Arm Wrestling, Weighted Sack Run, and Tyre Flip & Drag. The event culminated in a thrilling Grand Finale Obstacle Run, where 12 finalists battled for the coveted Iron Asylum Championship title.
With an impressive prize pool of ₹2,92,000 and 97 unique winner moments, the competition stood out for rewarding athletes across every slot, making competitive fitness more accessible and rewarding for everyday gym-goers and elite performers alike.
A major highlight of the event was the launch of HYDE Signature, ProSupps’ latest innovation in sports nutrition. HYDE Signature introduces a groundbreaking and patented Dual Tub Technology, enabling two distinct flavours to be housed within a single container. Consumers can enjoy each flavour independently or combine them to create a unique third flavour experience. This pioneering innovation, protected through global patent applications, represents a significant advancement in the sports nutrition category and reinforces ProSupps’ commitment to delivering cutting-edge products to fitness enthusiasts worldwide.
Speaking on the success of the event, Vishnu Menon, Founder, Iron Asylum, said:
“Perform was created to redefine how fitness competitions are experienced in India more inclusive, more engaging, and more rewarding. Seeing such an incredible turnout and enthusiasm from Bengaluru’s fitness community validates our vision of building a platform where every individual can test their limits and celebrate their strength.”
Andrei Deiu, globally renowned fitness icon, Olympia athlete, fitness model, and part-owner of ProSupps, said:
“It’s inspiring to see the passion and enthusiasm for fitness that exists in India today. Events like Perform are helping create a culture where people of all fitness levels can challenge themselves, compete, and become the best version of themselves. The incredible turnout and energy at this event reflect how rapidly the fitness movement is growing in India. I am proud to see ProSupps associated with a platform that motivates individuals to push their limits, embrace discipline, and make fitness a lifelong journey.”
Sharing his thoughts on the collaboration, Joe Oblas, CEO, beneFIT Brands & ProSupps, said:
“Iron Asylum has built something truly unique with Perform. The passion, professionalism, and energy at this event reflect the future of experiential fitness communities. We are excited to support platforms that inspire individuals to push boundaries and embrace performance-driven lifestyles. The launch of HYDE Signature further reflects our commitment to innovation and delivering unique experiences to consumers around the world.”
Adding to this, Mark William Cunningham, Director – International, ProSupps, said:
“India is rapidly emerging as one of the most exciting fitness markets globally, and events like Perform showcase that momentum beautifully. The scale, production quality, and community engagement we witnessed today demonstrate the tremendous potential of grassroots fitness movements in shaping the industry’s future. HYDE Signature is another example of how innovation can elevate the consumer experience and redefine category standards.”
From Hyrox-style competition carpets and custom-built challenge stations to LED screens, live hosts, and immersive audience engagement, the event delivered a premium spectator and participant experience. A dedicated camera crew captured highlights throughout the day, while participant-generated content and live interviews amplified the event across social platforms.
With Perform By ProSupps – The Hyde Edition, Iron Asylum has not only introduced a new benchmark for fitness events in Bangalore but also reinforced its commitment to building a stronger, more connected fitness culture in India.
About Iron Asylum
Iron Asylum is a premium, performance-driven training brand dedicated to building a resilient fitness community in India. Known for its high-intensity philosophy and athlete-first approach, Iron Asylum combines world-class infrastructure with innovative programming. Through community-led initiatives and elite competitions like Perform, the brand is successfully redefining fitness—making competitive sports accessible and engaging for everyone.
