Beurer India Ups the Game: Announces Aggressive Growth Plans and Sourav Ganguly as Brand Ambassador

Bangalore, May 10, 2024: Beurer India Pvt. Ltd., a leading player in the home health and wellness sector, has announced ambitious plans to strengthen its presence in the Indian market. This strategic move includes:

Made-in-India Blood Glucose Monitor: Beurer is introducing a new blood glucose monitor device manufactured in India, specifically designed for the needs of the Indian market. This device promises to be a game-changer in diabetes management, a growing concern in the country.

Sourav Ganguly as Brand Ambassador: Cricket legend Sourav Ganguly joins Beurer India as their brand ambassador. “Mr. Ganguly’s association is central to our strategy of connecting with Indian consumers,” said Salil V.S., Managing Director and CEO of Beurer India. “His influence as a sportsperson and leader makes him the perfect fit to promote our innovative health solutions.”

Beurer India is intensifying its “Make in India” program to offer health monitoring devices tailored to the Indian market. Stanley Joseph, Director of Beurer India, stated, “Our aim is to provide innovative, high-quality products that meet and exceed the needs of our customers.”

Enhanced Distribution Network: Beurer is committed to expanding its online and offline presence, ensuring wider accessibility of their health and wellness products to the Indian population.

Public Health Initiatives: Beurer plans to roll out educational campaigns to raise awareness about the importance of regular health monitoring and how their products can be beneficial. This includes community outreach programs, health camps, and collaborations with healthcare professionals.

“India is a crucial market for Beurer globally,” said Stanley Joseph. “We are committed to investing in the country through our products and by contributing to health education and awareness.”