Bangalore, May 10, 2024: Beurer India Pvt. Ltd., a leading player in the home health and wellness sector, has announced ambitious plans to strengthen its presence in the Indian market. This strategic move includes:
Made-in-India Blood Glucose Monitor: Beurer is introducing a new blood glucose monitor device manufactured in India, specifically designed for the needs of the Indian market. This device promises to be a game-changer in diabetes management, a growing concern in the country.
Sourav Ganguly as Brand Ambassador: Cricket legend Sourav Ganguly joins Beurer India as their brand ambassador. “Mr. Ganguly’s association is central to our strategy of connecting with Indian consumers,” said Salil V.S., Managing Director and CEO of Beurer India. “His influence as a sportsperson and leader makes him the perfect fit to promote our innovative health solutions.”
Beurer India is intensifying its “Make in India” program to offer health monitoring devices tailored to the Indian market. Stanley Joseph, Director of Beurer India, stated, “Our aim is to provide innovative, high-quality products that meet and exceed the needs of our customers.”
Enhanced Distribution Network: Beurer is committed to expanding its online and offline presence, ensuring wider accessibility of their health and wellness products to the Indian population.
Public Health Initiatives: Beurer plans to roll out educational campaigns to raise awareness about the importance of regular health monitoring and how their products can be beneficial. This includes community outreach programs, health camps, and collaborations with healthcare professionals.
“India is a crucial market for Beurer globally,” said Stanley Joseph. “We are committed to investing in the country through our products and by contributing to health education and awareness.”
About Beurer India Pvt. Ltd.: Beurer India Pvt. Ltd. is a subsidiary of Germany-based Beurer GmbH, a global leader in health and wellness technology. With a legacy of over a century in developing cutting-edge health monitoring systems, Beurer’s mission is to provide products that significantly improve the user’s quality of life.
![New Delhi [India], January 9: Visually impaired cricketer and captain of Indian Men’s Cricket Team for the Blind Illuri Ajay Kumar Reddy on Tuesday was conferred with Prestigious Arjuna Award from the President of India at a specially organized function at Rashtrapati Bhavan. National Sports Awards are given every year to recognize and reward excellence in sports. Arjuna Award for outstanding performance in Sports and Games is given for good performance over a period of the previous three years and for showing qualities of leadership, sportsmanship and a sense of discipline. Illuri Ajay Kumar Reddy (Blind Cricket) is among the 26 sportspersons who were honoured with Arjuna Award for outstanding performance in Sports and Games 2023. The Ministry of Youth Affairs & Sports last month had announced the National Sports Awards 2023. The nominated stars received their awards from the President of India. “I am overwhelmed with this recognition. I dedicate this award to my Parents and Family members for their support. I also would like to thank Cricket Association for the Blind in India (CABI) and all the players with whom I have played,” Ajay Reddy said in a statement. Congratulating Arjuna awardee Dr Mahantesh G Kivadasannavar, Chairman- Cricket Association for the Blind in India (CABI) said “It is an honour and proud moment for all the blind cricketers across the world. It is the good recognition for the hard work and dedication in taking Cricket for the Blind to the next level through various achievements by the Indian Men’s Cricket Team for the blind under the leadership of Ajay Reddy. CABI is happy that cricket for the blind is getting the recognition with other major sports.” Following the Award ceremony, Illuri Ajay Reddy, the chairman of the Cricket Association for the Blind in India (CABI) Dr Mahantesh G Kivadasannavar and CABI secretary Shailender Yadav also met Indian pacer Mohammad Shami. Shami is also among the 26 sportspersons who were honoured with Arjuna Award on Tuesday. Illuri Ajay Reddy is currently working in SBI regional office in Bangalore. He is a B2 category player, who is representing India since 2010. He has been part of winning two ODI World Cups, 3 T20 world cups, 1 Asia Cup. Ajay is the captain of the Indian cricket team for the blind since 2016. Under his captaincy Team India has won 1 ODI world cup, 2 T20 world cups, 1 Asia Cup and the Silver Medal in IBSA World Games and many bilateral and triangular Series. Cricket Association for the Blind in India (CABI) acknowledges the great support received from the Ministry of Youth Affairs & Sports through this award. The continuous support and patronage received from the esteemed ministry has helped CABI to achieve this milestone.](https://thisweekindia.news/wp-content/uploads/2024/01/Arjuna-Award-to-Ajay-Kumar-Reddy-Captain-of-Indian-Blind-Cricket-Team-thisweekindia.png)
