Targets ₹ 1000 crore revenue in the next 3 years
Bengaluru, India – September 27, 2024: Cothas Coffee, a household name in coffee completes 75 glorious years of serving the best filter coffee to coffee lovers across Karnataka and India. As a mark of completion of 75 years, the company unveiled a new brand identity and a few new products at a press conference today.
The company unveiled updated packaging, redesigned store facades, and a refreshed logo, aiming to connect with both loyal customers and new markets. By enhancing its brand identity, Cothas Coffee seeks to stay competitive in a rapidly changing market while maintaining its commitment to quality and tradition.
The company also launched a few products like the instant coffee sachets of ₹2, ₹3 and ₹5 along with a few ranges of cold coffee. Cothas Coffee had entered into the instant coffee market a few months ago
Addressing the media on the occasion, Mr C K Sreenathan, Chairman & Managing Director of Cothas Coffee said, “Cothas Coffee has always been about delivering an exceptional coffee experience to our customers. Over the years, we have stayed true to our roots while evolving to meet modern tastes and preferences. As we celebrate 75 years, our goal is not just to honour our rich legacy but to continue innovating and expanding to new markets.”
Targets ₹ 1000 crore revenue
The company, which currently has an annual turnover of over ₹ 300 crore has set a revenue target of ₹ 1000 crore over the next 3 years.
Commenting on the growth plans, Mr. C S Nitin, Director Cothas Coffee remarked, “”Cothas Coffee is dedicated to achieving a Rs. 1000 crore revenue target by leveraging our passion for quality and commitment to excellence. To accomplish this, we are implementing a three-pronged strategy:
- Expanding Global Footprint: We are rapidly expanding our network of company-owned exclusive outlets, with our first international outlet set to open in Dubai shortly.
- Strengthening Domestic Presence: We are increasing our store count to 100 and strategically deploying more coffee vending machines across India to enhance accessibility and convenience.
- Product Innovation and Diversification: We are continually launching new products like Instant coffee and exploring more innovative offerings to drive growth and meet evolving consumer preferences.”
Impressive Milestones and Manufacturing Excellence
Cothas Coffee serves a staggering 3 million cups of coffee daily, a testament to the brand’s enduring popularity. The company sources its coffee beans from Karnataka, carefully selecting the finest green beans that are then expertly blended to create six unique combinations. This ensures that every cup of Cothas Coffee is of the highest quality.
The company’s state-of-the-art manufacturing facility spans 1,00,000 square feet and features cutting-edge technology, including six German coffee roasters capable of processing 6 metric tons per hour and Probat Roller Grinders with a capacity of 4 metric tons per hour. The fully automated, computer-controlled production system guarantees consistency in every batch, maintaining Cothas Coffee’s high standards.
Optimised supply chain and logistics:
Cothas Coffee’s supply chain is a hallmark of efficiency, designed to streamline integrated planning, sourcing, production, storage, inventory management, and logistics. With a network of over 60 company-owned retail outlets strategically located across Karnataka, Tamil Nadu, Telangana, and Andhra Pradesh, as well as a prominent presence at Bengaluru International Airport’s T2 Arrivals, we guarantee 100% customer satisfaction.
Our dedicated fleet of vehicles, ranging from 3 to 10 metric tons, ensures timely deliveries to our retail locations and customers. A robust ERP system, coupled with certifications like BRC, USFDA, and Rainforest Alliance, reinforces our commitment to quality at every stage. Regular audits and stringent inventory management protocols further mitigate supply risks, ensuring a seamless and reliable supply chain.
Cothas Coffee offers a wide range of products to suit every coffee enthusiast:
- Filter coffee powders
- Roasted coffee beans
- Cold beverages, including cold coffee and milkshakes
- Drip coffee
- Decoctions
- Instant coffee
- Packaged snacks
Expanding Retail and B2B Services
With more than 60 outlets across South India, Cothas Coffee provides its customers with an authentic filter coffee experience. In the B2B sector, the company offers the Cothas Grande Filter Coffee Vending Machine and Bean-to-Cup Machines, delivering high-quality coffee solutions for workplaces. These machines, designed for minimal maintenance and superior yield, are suitable for a variety of environments, including start-ups, SMEs, hospitals, hotels and co-working spaces.
Cothas Coffee has established a presence in countries such as Canada, Australia, the USA, New Zealand, Singapore and the UAE. The company’s international reach continues to grow as it sets its sights on becoming a key player in global coffee markets.
Over the past 75 years, Cothas Coffee has evolved from a neighbourhood coffee store into a major brand, offering a wide variety of products, from traditional decoctions to roasted beans and cold coffee.
“Despite the competitive landscape and increasing operational costs, Cothas Coffee remains steadfast in its commitment to delivering exceptional quality and consistency. Our diversified business modules like distribution, retail stores, corporate vending solutions, grab-and-go outlets, and premium coffee shops, allows us to cater to a wide range of customer preferences and needs, from convenient on-the-go options to indulgent coffee experiences.” adds Mr. Nitin.
