Mumbai, March 6, 2025 – Federal Bank, a leading Indian private sector bank, has announced acclaimed actress Vidya Balan as its inaugural brand ambassador. This strategic partnership signifies a key moment in the bank’s brand evolution.
Managing Director & CEO, K.V.S. Manian, presented Vidya Balan with a commemorative memento at a Mumbai ceremony. This collaboration aligns with the bank’s strategy to strengthen its market presence, as outlined in recent analyst meetings, where brand transformation was a central theme.
Chief Marketing Officer, M V S Murthy, explained that Vidya Balan was chosen for her broad appeal across demographics and her versatile persona. “Vidya’s ability to connect with diverse audiences, combined with her dedication and empathy, mirrors Federal Bank’s ‘Human at the Core, Digital at the Fore™’ philosophy,” said Murthy. “Her character and values resonate with our commitment to customers and our culture.”
Vidya Balan expressed her enthusiasm for the partnership, highlighting Federal Bank’s national reach and commitment to its employees and communities. “Federal Bank’s dedication to powering the economy and its strong work culture are truly commendable,” she stated. “I’m excited to be a part of their journey and to deepen the ‘Rishta’ with their stakeholders.”
The multi-year partnership will feature Vidya Balan in various marketing campaigns, including television commercials and digital initiatives, as Federal Bank aims to expand its reach and strengthen its brand narrative.
This collaboration will help Federal Bank to tell its “Kahani” to the world. Sources and related content
