Bengaluru is set to get a new calling card – as the Digital Water Capital of the world. And in Pursuit of Wow is AquaKraft Group Ventures’ launch of AQVERIUM, India’s first Digital Water Bank.
Think of it as a Jal pe Charcha, a much required tool to prevent the much predicted water wars in the future.
Digital water is an idea whose time has come, with Aquerium. To get a sense of how it works, it incentivises you to save water so that it can be used to fulfil the need of someone who needs it more. There’s more. You can use it as a fungible token, which can be traded. You get a token for every 1,000 litres of water you save. The value of your token will be based on automatic price discovery mechanism based on market and demand. And the system is completely transparent since it is based on blockchain technology.
AQVERIUM is an initiative of Bengaluru-based Digital Startup, AquaKraft Digital Ventures Pvt. Ltd., a newly formed subsidiary of AquaKraft Projects Pvt Ltd, the flagship company of AquaKraft Group Ventures.
Dr C.N. Ashwath Narayan, Minister for IT, BT, Skill development & Entrepreneurship, Science & Technology, Electronics, described AQVERIUM, as a very unique innovation combining sustainable & green technologies along with information technology, skill development & entrepreneurship, and commended Dr Subramanya Kusnur, Founder Chairman & CEO, AquaKraft Group Ventures for his vision and holistic approach towards finding a much needed solution to a crisis which not only India but the world is staring at.
He also promised that the initiative will rollout first in Malleswaram, which he represents as MLA and extended all support to make it “a unicorn of sustainability & Impact.”
The Indian water & sanitation market opportunity which is pegged at USD 297 billion is a highly unorganised system with multiple small players and the need of the hour is a comprehensive 360 degrees approach towards water management as a blend of green & sustainable treatment technologies along with hydrogeological & data science.
Dr Subramanya Kusnur, Founder Chairman & CEO AquaKraft Group Ventures said the launch of AQVERIUM was his company’s endeavour to make Bengaluru the Digital Water Capital of the world. In another major announcement, he announced the formation of the Centre for Innovation, Sustainability & Social Entrepreneurship as a Digital University to engage into cutting edge R&D, Innovation and Capacity Building. The Centre, he said, will aim to train over a million youth under this initiative.
Aqverium, a digital innovation by AquaKraft leverages its rich experience of over 12 years across rainwater harvesting, ground-water recharging, drinking water, rural sanitation, STP/ETP and grey water recycling projects implemented across India.
A company release said one of the key factors is to create next generation capacity and to this effect AquaKraft will focus on skill building to create a nationwide cadre of Water Professionals across every element of ecosystem. These trained resources will be then encouraged towards entrepreneurship through a uniquely curated Social Entrepreneurship Program.
Vinay Rao – Co-Founder, AquaKraft Digital Ventures Pvt. Ltd. Said “AQVERIUM endeavours to account for every drop of water and will offer Corporates, Communities, Panchayats a fiduciary & digital framework to generate a WATER BALANCE SHEET.”
With 80% of India’s freshwater used in agriculture, Aqverium will offer a comprehensive digital solution to farmers empowering them with accurate information regarding rainfall, water table and water rejuvenation creating the much needed water security.
Given that 50% of India’s population is below the age of 28 years, one of the focus areas of AQVERIUM will be to go to schools & colleges to inculcate the sense of effective Water Management & fiduciary framework of accounting.
Explaining the multi-nodal approach of the company, C. Sridhar, Director, AquaKraft Group Ventures, said the idea was to collaborate with all stakeholders and engage with them together, so as to take it to the global level.
AquaKraft Projects Pvt. Ltd., formed in July 2010 is a next generation Sustainability & Impact Enterprise focused on providing Clean Drinking Water & Sanitation to one and all.
Aquakraft has a strong vision to profitably provide, even in economically challenged regions of the world, simple, low-cost, yet effective water filtration and purification products, systems, services and safe sanitation infrastructures. The company has been advocating sustainability right since its inception and has innovated unique socio-economic sustainability models powered by its green interventions and grass root intelligence.
AquaKraft is the Sustainability Partner for global MNCs & State Governments with interventions/programs across 9 States of India. AquaKraft has been recognized for its work with several accolades the latest one being the prestigious BEST BRANDS 2021 by The Economic Times & CLEANTECH STARTUP OF THE YEAR by The Entrepreneur Magazine
For more details contact Dr Subramanya Kusnur, subramanya@aquakraft.net, www.aquakraft.net, +919870001108.
