- Carlsberg celebrates 30 years partnership with Liverpool FC, hosts Luis Garcia in Bangalore
- Liverpool legend Luis Garcia shared insights on his LFC journey and efforts being made by Carlsberg & LFC to elevate the fan experience in India
December 6, 2023, Bangalore, India – Carlsberg recently completed three decades of its partnership with Liverpool FC, the longest standing partnership in the English Premier League. This journey is etched in football history and marked by iconic moments. To celebrate this partnership, Carlsberg India recently launched a limited-edition Luis Garcia can in Karnataka, inspired by the legend’s LFC jersey design during the 2005-06 season. The association was further celebrated by Luis Garcia’s visit to Bangalore. LFC supporters from Karnataka got a chance to interact with the LFC legend at match screening on 3rd December in Bengaluru.
Carlsberg & Liverpool Football Club have together taken multiple initiatives to uplift the football fan experience and improve fan engagement across the globe. The partnership strives to increase popularity of European football in India and to elevate the overall match watching experience for LFC supporters & football fans.
Reflecting on the 30-year association between Carlsberg and Liverpool FC, Nilesh Patel, Managing Director, Carlsberg India Private Limited, shared, “The partnership between Carlsberg and Liverpool FC is a testament to the enduring values that both brands share. Over the past three decades, we have witnessed remarkable moments on and off the field. Hosting Luis Garcia in India was a special way for us to celebrate this long-standing association and upgrade the football fan experience in India. We look forward to many more years of shared success.”
During the visit Luis Garcia expressed his thoughts, stating, “It’s been an incredible experience being here in Bengaluru with Carlsberg, celebrating the iconic 30-year association with Liverpool FC. The passion and enthusiasm of LFC fans in India is truly remarkable. I am grateful for the opportunity to connect with them and understand the growing popularity of Liverpool football club in India and European football. I am delighted to see how Liverpool Football Club & Carlsberg India are taking initiatives to elevate the football fan experience in India.”
As part of his engagement, Luis Garcia shared insights into his journey with Liverpool, the enduring Carlsberg- Liverpool FC partnership, and his experiences in India. A highlight of his visit was a special screening event with fans at Buffalo Wild Wings, Indiranagar, where an impressive number of attendees gathered to enjoy the camaraderie and relive memorable football moments.
