In a bid to address the lack of attention given to brand strategy for non-profit organizations in India, Fundraising Made Easy (Bangalore), a specialized development consulting firm focusing on training and consulting in the non-profit sector, conducted a highly informative 2-day training programme in Mysore on May 12th and 13th, 2023.
The workshop witnessed active participation from directors and founders of 14 social enterprises and non-profit organizations. Covering a range of topics essential for successful fundraising, the training delved into areas such as brand strategy for non-profits, the significance of crafting a compelling brand story, content strategy for digital branding, and strategic positioning to leverage various fundraising opportunities.
Speaking about the importance of the workshop, Ananth Arumugam, Founder and Director of Fundraising Made Easy, emphasized the communication challenges faced by NGOs in consistently conveying their values, mission, and impact. He expressed confidence that the training workshop would equip participants with the necessary skills to overcome these hurdles, enabling them to implement effective brand management strategies.
The participants were elated with the practical and actionable insights shared during the workshop. The Founder Director of Vaigai Trust Mr. Annadurai, based in Tamil Nadu, praised the workshop’s practical approach to branding, particularly the digital branding strategies tailored for NGOs. He anticipated that these learnings would significantly enhance his organization’s communication capabilities, resulting in successful fundraising.
Dr.Radhakrishnan, the Founder of United Trust in Coimbatore, expressed gratitude for gaining a better understanding of utilizing his organization’s website to improve branding and recognition. Furthermore, Mr. Srikanth from Gramium Trust in Trichy highlighted the workshop’s impact on his understanding of branding’s importance, stating that he acquired valuable tools to enhance fundraising efforts.
Mr. Rishabh Shaw, an advisory board member of Ambika Shishu Kendra in Kurnool, Andhra Pradesh, praised the workshop’s content and credited the trainers for providing valuable insights into non-profit branding. Representatives from BGM Charity in Trivandrum and the Anti-Corruption Foundation of India, including Mr. Wilson and Dr. Ravindra Navale respectively, also expressed their gratitude for the organizers, acknowledging the exceptional opportunity the workshop provided.
The workshop’s hospitality was expertly managed by Mr. Vijaya Kumar, Director of Savio Training Centre, Mysore while Mr. Sam Chelladurai, Chief Consultant at Fundraising Made Easy, made significant contributions, adding value to the training experience.
Overall, the Fundraising Made Easy workshop proved to be an enriching event, equipping non-profit leaders with the knowledge and tools to enhance their branding efforts and ultimately make a greater impact through successful fundraising.
