Bengaluru, March 28, 2023: Heritage Foods Ltd., one of India’s leading dairy players, today announced the launch of its new range of Buttermilk products under the brand name ‘A-One’ and a new range of milkshakes in the easy-to-carry and single-serve carton boxes.
Heritage ‘A-One’ Spiced Buttermilk is a low-calorie natural refresher, made by fermenting fresh Heritage milk with a unique combination of cultures to give an extra smooth and thick mouthfeel, as well as delivering a perfect balance of sourness and saltiness. Spicy notes are perfected with a blend of natural extracts of green chillies and ginger, which make it refreshing to the consumer on-the-go. ‘A-One’ Spiced Buttermilk will be available in 180 ml pack, with a 6 months shelf-life, at a convenient price point of ₹ 20/-.
Heritage has also revamped its range of Milkshakes with a range of new flavours and a refreshing new look. Alongside, all-time popular flavour variants like Vanilla and Strawberry, Heritage would be launching soon two new variants, viz. Chocolate & Caramel, Cookies & Cream, which appeal to adults as well as kids. Milkshakes in the new look and range would be available in packs of 180ml at ₹ 40/- and 125ml at ₹ 15/- .
Heritage ‘A-One’ spiced Buttermilk & Milkshakes have been launched across Telangana, Andhra Pradesh, Karnataka, Tamil Nadu, Delhi & NCR and it is available across General Trade stores, Heritage Happiness Points, Heritage Parlours, Modern Retail stores as well as online grocery platforms.
Commenting on the launch, Mrs. Bhuvaneswari Nara, Vice Chairperson & Managing Director said, “Launch of ‘A-One’ Spiced Buttermilk & new Milkshakes in Combi-block packs is yet another step in the direction of growing the contribution of value-added products (VAP) in our portfolio. I am sure these new products will not only delight our consumers but will also help them face the harsh summer season with a smile.”
Heritage Foods Ltd. is also gearing up for a busy summer season with the relaunch of its popular “Premium Badam milk with real Badam bits”. The new revised product recipe carries an extra generous dose of badam bits, and lives up to the promise of the new brand name ‘Badam Charger’ with the proposition of ‘Stay Charged’. Heritage Badam Charger will be launched with more youthful pack graphics in easy-to-carry 180 ml plastic bottles, at a convenient price point of ₹35/-.
The product will be available across General Trade stores, Heritage Parlors, Modern Retail stores, and online grocery platforms in Telangana, Andhra Pradesh, Karnataka, Tamil Nadu, Delhi & NCR.
This summer season the brand also plans to take consumers for a walk down the memory lane with the launch of Ice-Lollies in unique and exciting desi Indian flavors such as ‘Kala Khatta’ & ‘Gol Gappa’. Both these desi flavors are sure to bring back fond childhood memories. Consumers can slurp on these familiar tasting delicacies on a hot summer day at a price point of just ₹10.
Heritage Foods is slated to launch more such healthy & tasty products for its consumers during the year.
