Privy League Programme aims at ‘Building Exclusivity via Experiences’
Bengaluru, 11th May, 2023: Kotak Mahindra Bank Limited (“KMBL”/”Kotak”) today announced the launch of all new Privy League programme– an exclusive premium banking programme with unique lifestyle privileges & bespoke financial solutions curated for high net-worth individuals.
As the flagship premium banking program of Kotak Mahindra Bank, Privy League has been crafted to celebrate the achievements of their customers by bringing to them unmatched lifestyle experiences and superior banking services.
The new value proposition provides multifaceted offerings to bring priceless experiences to its customers. It comprises privileges across travel with a complimentary MMT Black Elite Annual Membership. Flaunting of unparalleled luxury, it offers Lafayette Luxury Concierge Services which facilitates incomparable experiences ranging from arranging private charters to getting front row seats to international sporting events. It also includes offers on dining with complimentary EazyDiner Prime Annual Membership & attractive discounts on Swiggy.
To top it off, the new Privy League Programme also curates distinguished experiences across health and wellness, culinary experiences, knowledge based sessions, and more.
With the Privy League programme, customers can get tailored portfolio and investment solutions catering to their diverse needs. The skilled specialists employ a meticulous approach to curate an investment portfolio based on the customer’s risk profile and financial goals that could help grow their wealth. Customers get access to a robust 3-in-1 Integrated Account featuring a Bank Account, Demat Account, and Trading Account. They can also enjoy exclusive access to personalized investment insights and research reports.
The Premium Metal Debit Card, designed by renowned artist Arunanshu Chowdhury, for the Privy League black tier lets customers enjoy luxury deals, complimentary airport lounge access among many other benefits. The Signature LED Debit Card, designed for Privy League Platinum tier is India’s first LED card, which lights up the customer’s transacting experience and is packed with features such as a 75% discount on Priority Pass. The programme offers an array of Business Banking solutions, and also provides preferential rates on loans, locker rentals, brokerage and other specialized products.
Mr Rohit Bhasin, President – Retail Liabilities Product and Chief Marketing Officer, Kotak Mahindra Bank Ltd, said “Over the last decade, the consumer ecosystem has undergone a paradigm shift with higher disposable incomes, purchasing power and the new age consumer demanding personalization and superior product experience. Consumers today are increasingly staking claims to luxury products, brands and services on their own terms. In line with this, Kotak’s Privy League programme is focusing on a value proposition that provides exclusivity and experiences beyond banking. We are excited to launch our flagship premium banking programme – Privy League in a new avatar of ‘Building Exclusivity via Experiences’ a value proposition that provides exclusivity and experiences beyond banking.”
