August 19, 2025: The Ramco Cements Limited today announced the launch of “Hard Worker”, a bold new brand identity for its Construction Chemicals product portfolio. Representing innovation, strength, and trust, “Hard Worker” reflects the company’s enduring promise: “Right Products for Right Application.”
The range now features 20 specialised Hard Worker products, including tile adhesives, waterproofing solutions, bonding agents, and repair mortars — each designed with precision to meet the evolving needs of India’s construction sector.
All products under “Hard Worker” are manufactured in-house at Ramco’ s own facilities — a testament to its commitment to quality, consistency, and control. The manufacturing process is environmentally conscious, ensuring products are sustainable, safe, and scalable. “Hard Worker” is now available across Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Odisha, and West Bengal, distributed through Ramco’ s robust dealer network.
The key features of products under “Hard Worker” are as follows –
• Premium quality
• Best-in-class post sale technical support in the industry
• Eco-friendly sustainable products
The Indian construction chemicals market is on a fast growth trajectory, projected to reach ₹40,000 crores by 2030, driven by rapid urbanization, infrastructure expansion, and increasing demand for durable, high-performance building materials. With cutting-edge R&D backed technology, a focus on in-house manufacturing, and a deep understanding of construction needs, Ramco Cements adds to the future-readiness of India’s construction chemical landscape. “Hard Worker is more than a brand — it is a salute to the hardworking spirit of everyone, from construction workers and builders to individual homeowners. This launch reinforces our commitment to delivering application-specific solutions our customers can rely on, every time” said Mr. P.R. Venketrama Raja, Managing Director.
The revenue from the Construction Chemicals division of Ramco Cement was ₹210 Crores in FY25, with a goal to scale this to ₹ 2,000 Crores in the next 4 to 5 years. Currently operating in southern and eastern India, the company is leveraging its existing cement distribution network and ramping up brand promotion to reach new customers. “With Hard Worker, we are unifying and expanding our Construction Chemicals range to 20 products today and another 20 products coming soon. This would transform us from just a cement manufacturer to a complete ‘Construction Solution Provider’ making it easier for customers toA New Era of Loyalty Begins: Marriott Bonvoy and Flipkart launch a strategic partnership, opening a world of unrivalled value and experiences for Indian consumers
• India’s first travel-retail loyalty integration brings together the one of the country’s largest e-commerce platform and global hospitality leader
• Members can now earn and redeem rewards seamlessly across Flipkart’s shopping ecosystem and Marriott Bonvoy’s global travel program
India, August 20th, 2025: Marriott Bonvoy, Marriott International’s award-winning travel platform, and Flipkart SuperCoin s, the country’s most rewarding and inclusive loyalty program, have announced India’s industry-first dual loyalty integration . This alliance brings together Marriott Bonvoy’s global rewards ecosystem and Flipkart’s SuperCoins, a multi-brand rewards program that forms the core of the Flipkart Plus loyalty sche me, giving members a frictionless way to earn more, redeem smarter, and unlock rewards faster.
Premised on “Your Cart Takes You Places, ” this first of its kind collaboration in India lets millions of members seamlessly earn and swap Flipkart SuperCoins and Marriott Bonvoy points — unlocking rewards that stretch from everyday shopping carts to free stays, suite upgrades, and unforgettable getaways across the globe.
The strategic partnership between Marriott Bonvoy and Flipkart brings the best of both worlds to consumers in India, making it easier than ever to shop, earn, and travel, turning everyday transactions into unforgettable experiences. By linking both accounts , members enjoy exclusive Marriott Bonvoy member benefits, earn Marriott Bonvoy points when they shop on Flipkart and unlock great deals on Cleartrip and Flipkart Travel .
“This strategic collaboration is an exciting step forward in how we bring more value to our Marriott Bonvoy members in India. By teaming up with one of the local leaders like Flipkart, we’re making it easier for millions of consumers to enjoy the benefits of travel and everyday rewards. With 159 hotels across 40 plus cities in India, we’re thrilled to bring our global travel program closer to Flipkart’s users, offering them unrivalled access to our tiered benefits and exclusive Marriott Bonvoy Moment experiences. In the coming months, we look forward to expanding this partnership to include international destinations and our extensive portfolio of hotels worldwide, further enriching the travel experiences of our members,” said John Toomey, Chief Commercial Officer, Asia Pacific excluding China, Marriott International.
“This collaboration not only enhances value for our existing members but also positions both brands to strongly to capitalize on India’s phenomenal travel growth. From holiday getaways to everyday purchases, members can now unlock cross-platform rewards that fit effortlessly into their lifestyle. It’s a customer-first approach that’s not just about earning points – it’s about making every moment, purchase, and experience count,” reveals Ranju Alex, Regional Vice President, South Asia, Marriott International .
Commenting on the strategic partnership, Manjari Singhal, Head – Flipkart Travel, said, “Over the years, we’ve focused on building experiences that add real value to our customers’ lives, and we’re proud to have shaped SuperCoins into one of India’s most rewarding and inclusive loyalty programs. In the context of this partnership, bringing Flipkart SuperCoins and Marriott Bonvoy points together means we’re not just rewarding transactions; we’re enriching lifestyles through shopping, travel, and stays. This collaboration strengthens our vision of creating a truly integrated, cross-category rewards ecosystem. Whether it’s shopping on Flipkart, booking a Marriott stay, or planning a trip on Flipkart Travel or Cleartrip, customers can now earn and redeem rewards in more meaningful ways.”
Key benefits of this partnership:
• Marriott Bonvoy members can earn Marriott Bonvoy points across Flipkart’s extensive marketplace.
• Customers must be registered members of both platforms and link their accounts to unlock benefits
• Joint customers who have linked their accounts can transfer Flipkart SuperCoins to Marriott Bonvoy points and redeem the same for booking hotels on Marriott.com
• Members can exchange Marriott Bonvoy points to Flipkart SuperCoins and redeem the same for shopping on Flipkart at the exchange rate of 2 Marriott Bonvoy points to 1 SuperCoin, and 2 SuperCoins to 1 Marriott Bonvoy point.
• Marriott Bonvoy member benefits are easily accessible to Flipkart members directly through the platform (FK Travel), the categories page, SuperCoin Zone and the account section.
• The partnership extends Marriott Bonvoy’s value beyond hotel stays, integrating it more seamlessly into daily life
To view benefits, including terms and conditions, visit: https://flipkart.marriott.com/terms-and-conditions/find the perfect fit for their needs, while ensuring world-class performance. We are well set to become a pan India player in a very short period of time” said Mr. A.V. Dharmakrishnan, CEO.
Subsequent to this launch, a 360-degree marketing campaign will soon roll out nationwide spanning TV, digital, outdoor, and in-store branding aimed at building strong awareness and recall for “Hard Worker”. “The upcoming 360-degree campaign will create strong awareness for Hard Worker, supported by our extensive dealer network, engaging point-of-sale presence, and impactful digital storytelling.” said Mr. Balaji K Moorthy, Executive Director – Marketing.
The Construction Chemicals division will be one of the key growth drivers for Ramco Cements, supported by ongoing investments in R&D, innovation, and customer-centric solutions.
It may not be out of place to mention that Ramco cements pioneered the extensive use of blended cements as early as in the late 90s. Since then, we have broken the myth of ‘one size fits all’ in cement by introducing a wide varieties of cement based on application requirements promoting the concept ‘Right Product for Right Application.’
